Marketing Communications Specialist - Singapore - WORKFORCE ADVANCEMENT FEDERATION LTD.

Description

Workforce Advancement Federation Ltd (WAF) is a non-profit organisation incorporated to provide assistance and support to the local business communities in building a sustainable workforce.

Through its various initiatives and activities, WAF aims to provide sharing and learning platforms to facilitate the exchange of best practices in human resource and capability development for the local workforce.

Come and work with incredible people:
Our teams are diverse, brilliant, friendly, and always eager to share ideas. We want to give you the room and resources to grow and learn so you can excel. Be part of a team that's making a real difference to the future Singapore.


Marketing Communications Executive

The Marketing & Communications Executive will be responsible for all areas of marketing - progamme marketing, digital marketing, advertising, public relations, events, partnerships - to develop, implement and execute a plan in line with the Federation's overall marketing strategy.

He/she facilitates cross-functional collaboration and is responsible for maintaining relationships with external stakeholders and vendors. He/she is also responsible for developing branding strategies and ensuring brand consistency across the Federation's platforms.

**Critical Work Functions & Key Tasks

Develop marketing strategies and plans

• Develop integrated marketing and communications strategies to promote Federation's programmes, events, publications, public awareness and advocacy efforts
• Manage social media platforms and review alignment of other digital marketing channels with branding strategies Evaluate research findings to identify emerging trends and digital marketing technologies to inform marketing strategies
• Maintain effective working relationships with vendors and creative agencies

Organise marketing campaigns and events

• Conceptualise marketing campaign themes, approaches and targets to drive awareness of new programmes and initiatives
• Develop event proposals to management and meet objectives in all stages of activity planning, design and production within time limits and budgets
• Manage the event sponsors, partners, vendors and stakeholders to ensure smooth onsite operations during events
• Participate in events & activities that can increase the uptake of WAF Programmes conferences, trade shows, governmentrelated activities
• Maintain close relationships with event sponsors, partners, vendors and suppliers for future collaborations

Manage marketing and communication channels

• Develop communication channels for stakeholders on industry updates and information on policy changes and government schemes for businesses
• Development & updating of marketing assets & collateral in all forms (presentation decks brochures, videos, website, edms, etc)
• Review effectiveness of all communication channels and identify areas of improvement
• Develop marketing communications plans and content marketing initiatives across digital platforms
• Maintain regular internal communications activities and channels which deliver key announcements to employees and Governing Council

Manage Federation's branding and public relations

• Develop branding strategies to enhance brand reputation on current brand position and market awareness
• Manage social media platforms and review alignment of other digital marketing channels with branding strategies
• Review brand consistency issues in collaterals across digital marketing platforms

Manage budget

• Cultivate strong relationships with funding providers and partners to ensure alignment with the Federation's strategies and policies

Attributes:

• Good interpersonal & communication skills both verbal and written
• Demonstrate integrity, responsibility, and good work ethics
• Detailed oriented
• Strong organisational skills, including the ability to prioritise, multitask, delegate, and work effectively with mínimal supervision.
• Strong time management skills and experience managing multiple projects simultaneously
• Selfdirected with a high level of initiative and a cando attitude
• Proficient in basic computer skills including Microsoft Word, Excel, and PowerPoint
• Knowledge & Proficiency in design related software such as Photoshop, Illustrator, InDesign, Canva, Video Editing Software etc is a plus
• Minimum 2 years' marketing experience is an advantage