Senior Paid Social Specialist, Singapore - Airalo

Airalo
Airalo
Verified Company
Singapore

1 week ago

Wei Jie

Posted by:

Wei Jie

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Description

About Airalo


Alo Airalo is the world's first eSIM store that helps people to connect in over 200+ countries and regions across the globe.

We are building the next digital service that revolutionizes the telecom industry.

We are a traveltech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team spreads across 20+ countries and six continents. What glues us together is our commitment to changing the way you connect.


About you


We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team.

You are self-disciplined and do not require micromanagement, both in terms of your skillset and work ethic.

You do your best to flourish as an individual every day while working hard to foster a collaborative team environment.

You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication.

You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty.

You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.


About the Role

Position:
Full-time / Employee


Location:
Remote-first


Benefits:
Employee Stock Option, Work-from-home stipend, Annual wellness credit & other benefits


As a Senior Paid Social Specialist, you will be responsible for guiding the strategy and development, and then executing our mobile app acquisition strategy across multiple markets on paid social channels.

Reporting to the

Director of Growth, Central Growth; you will drive an outcome-driven approach to app marketing and ensure that our paid acquisition efforts on social platforms are best in class. You will have a high bar for the quality of our paid social marketing efforts and drive the deep attention to detail needed to ensure our campaigns are set up well and optimized efficiently.


Responsibilities include but are not limited to:

  • Developing and executing mobile app acquisition campaigns across a variety of social marketing channels
  • Continuously testing and experimenting on acquisition campaigns to drive costeffective user growth
  • Analysing user acquisition and engagement data to inform acquisition strategy and decision making
  • Working with and coordinating with external agencies to drive direction and ensure execution excellence
  • Working crossfunctionally with product, engineering, and brand/creative teams to effectively drive paid social marketing strategy and outcomes
  • Conducting market and competitor research to identify new acquisition opportunities
  • Staying up to date with industry trends, especially in travel and best practices in mobile app acquisition

Must-haves:

  • 5+ years of experience on managing mobile app acquisition campaigns at scale in performance driven competitive verticals such as gaming, tech, travel etc.
  • Hands on expertise on the Facebook ads stack (including Instagram) and TikTok ads stack. Well versed with performance levers audience, targeting, messaging, measurement, creative, budgeting, and bidding
  • Strong analytical skills and expertise in Analytics and MMP tools (e.g. Google Analytics, AppsFlyer, Adjust, etc.)
  • Experience working in the digital advertising and mobile space, with experience in performance solutions, competitive landscape and local markets.
  • Fluency in English, with impeccable verbal and written communication skills
  • Superior internal & external communication & crossfunctional stakeholder management skills
  • Good time management with an eye for perfection & a strong operational background

Good to have:


  • Ad platform and Analytical platform certifications
  • Working knowledge on other social media platforms like Twitter, LinkedIn etc.
  • Prior experience in the tech, travel or telecommunications industry
  • Knowledge of eSIM and GSMArelated technologies and services
  • We sincerely thank all applicants in advance for submitting their interest in this opportunity with Airalo._
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