Lead, Product Marketing - Singapore - Prudential plc

Prudential plc

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Prudential's purpose is to help people get the most out of life.

We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners.

We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions.

We pledge to make Prudential a place where you can Connect, Grow and Succeed.

The primary focus for this role is to distinguish Prudential's health and protection solutions by developing compelling product propositions and planning marketing campaigns to promote our insurance solutions.

In this role, you will be responsible for developing and taking product propositions to market and orchestrating Go to Market launches to ensure their commercial success.

You are an outstanding communicator, demonstrate excellent interpersonal skills and analytical skills to drive business outcomes.

Job Description:

Develop product value proposition by leveraging insights from customer, distribution, product, and actuary teams. Innovate and communicate a compelling product story both internally & externally.
Conceptualise, develop, execute, and review the effectiveness of endtoend integrated marketing campaigns and gotomarket plans for product launches to generate consumer awareness, channel traction, and sales adoption in a 360degree marketing approach.
Owner of sales enablers and sales tools. Instrumental in designing and improving sales tools for customer engagement on various platforms, including but not limited to brochures, pitch decks, videos, social posts, content, calculators, partnerships, etc.
Identify market trends and opportunities to develop tactical plans, such as increasing product penetration in target markets and working closely with distribution channels to reach targeted demographics.
Collaborate within customer teams (Brand, Segments, Digital, CX, and Events) and crossfunctional teams such as corporate affairs, training, and distribution to leverage multiple digital and nondigital marketing channels with endtoend accountability of commercial delivery of product launches and product enhancement and rationalization.
Plan pre

- and post-product launch marketing initiatives to amplify and raise awareness of the value proposition of product launches, including marketing collaterals, digital marketing campaigns, launch events, and operational and regulatory matters.

Obsessively uses data and insights to drive marketing decisions and refresh customer propositions to optimise results and recommend improvements.
Work closely with key internal and external stakeholders including vendors, creative and media agencies for all aspects of campaigns.

Who we are looking for:

Competencies & Personal Traits- Good understanding of the financial industry and familiar with the insurance landscape.- Effective in project management and stakeholder management- Strategic thinker, strong communicator, and influencer.- Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.- Ability to work in a team effectively while managing tight timelines, and must be comfortable working in a fast-paced environment.

Working Experience- 6 to 8 years of working experience

Education- Degree in Business / Marketing/ Finance

Language- English