Copywriter - Singapore - TRIBAL WORLDWIDE PTE. LTD.

TRIBAL WORLDWIDE PTE. LTD.

Verified Company

Singapore

1 day ago

Posted by:

Wei Jie

beBee Recruiter

Description

Scope
The Copywriter is responsible for generating the words, slogans and audio scripts that accompany advertising visuals. This may include conceptualising ideas, creating slogans, catchphrases, messages and straplines for digital campaigns. However, it also involves writing text for print advertising, as well as scripts for radio jingles and TV commercials.

Primary Responsibilities

Liaise with clients and interpret their briefs
Develop creative ideas and concepts, often in partnership with the art director
Present ideas to colleagues and clients
Familiarise yourselves with your clients' products and services, the target audience and their competitors' activities
Write clear, persuasive, original copy
Be insynch with the trends in digital media
Proofread copy to check spelling and grammar
Amend, revise or redevelop advertisements or campaigns in response to feedback from the creative director, account team or clients
Oversee campaigns through the production stage to completion
Work on several campaigns at once, sometimes under pressure and often to tight deadlines
Cast actors for TV and radio work, and listening to voice tapes
Liaise with production companies, photographers, typographers, designers and printers
Keep up to date with popular culture and trends
Monitor the effectiveness of advertising campaigns

Required Skills & Preferred Qualifications

Highly creative and imaginative
Understanding of digital platforms
Possess good written and interpersonal skills
Work well in a team
Able to work under pressure
An interest in commerce, popular culture, and new advertising trends and techniques