Marketing Communications Specialist - Singapore - Basler Asia Pte. Ltd.

Description

The primary responsibility of the Content Marketing Communications Writer is to research industry-related topics, create high-quality technical-based content that satisfies the needs and addresses customer pain points. Handle content marketing projects/campaigns to support the company's global branding and regional marketing communications strategy and drives leads.

DUTIES

• Research, write, edit and proof-read marketing technical content for various channels, including but not limited to website landing pages, eBooks, brochures, guides, how-to presentation and video tutorials.
• Collaborate with Marketing Communications Team to support different communication initiatives with compelling contents to drive traffic, engagement, leads, sales and customer retention.
• Conduct research or interviews with customers/in-house engineers to gather information, data, and audience insights and synthesizing complex topics into engaging and informative written pieces.
• Create video concepts or storyline and collaborate with the creative team to produce compelling and impactful video fulfilling project objectives and requirements.
• Incorporate feedback from project owners, stakeholders, or clients to refine and iterate contents until they meet desired specifications and vision.
• Handle global product launches coordination
• Ensuring consistency of brand voice, style and tone across all content.
• Proofreading and reviewing content for accuracy, grammar and style consistency.
• Perform any other ad-hoc duties and projects assigned.

REQUIREMENT

• Diplomas/Degree in Engineering, Computer Science, Information Technology or journalism, literacy or any relevant field
• At least 2 years of experience as a writer, with a strong portfolio showcasing diverse writing samples across different formats and industries in B2B.
• Strong technical communication and writing skills with a passion for crafting creative and informative storytelling.
• Demonstrated proficiency in writing, editing, and proofreading, with meticulous attention to detail and accuracy.
• Strong verbal and written communication in English. Good verbal and written communication knowledge of Vietnamese/Thai/ Japanese/Korean/Chinese language will be plus.
• Strong multi-tasking and organizational skills able to efficiently undertake projects simultaneously and to approach all assignments with a marketing perspective.
• Experience in SEO writing and digital marketing preferred.
• Good collaboration and interpersonal skills a good team player in a dynamic organization, especially in multi-cultural teams
• Experience working in Multinational Corporation and handling projects with a diverse group of members locally and remotely.
• IT Savvy and proficiency in Microsoft Office applications