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  • Marketing Assistant - Singapore - INTERNATIONAL FRENCH SCHOOL (SINGAPORE) LTD.

    INTERNATIONAL FRENCH SCHOOL (SINGAPORE) LTD.
    INTERNATIONAL FRENCH SCHOOL (SINGAPORE) LTD. Singapore

    5 days ago

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    Description
    Job Description

    The Marketing and Communications Assistant plays a pivotal role in enhancing the school's visibility and reputation through strategic marketing and communication efforts.

    This role focuses on strengthening the school's brand identity, managing public relations, creating engaging content, and executing digital marketing strategies to attract new students, retain current ones, and foster strong relationships with the community.



    Key Responsibilities:

    • Brand Management:
    •     Ensure consistent and cohesive representation of the IFS brand across all communication channels.
    •     Monitor the school's brand image and make recommendations for maintaining a positive public perception.
    • Strategic Marketing Execution:
    •     Support the development and implementation of marketing campaigns aimed at increasing student enrollment and retention.
    • Content Creation & Updating:
    •     Produce high-quality content for various platforms, including the website, newsletters, brochures, and other promotional materials.
    •     Collaborate with internal departments to gather information and create stories highlighting the school's achievements and events.
    • Public Relations:
    •     Act as the liaison between the school and the media, managing press releases, media inquiries, and crises.
    •     Build and maintain relationships with media outlets and influencers to ensure positive coverage.
    • Digital Marketing:
    •     Execute digital marketing strategies, including SEM (Search Engine Marketing), SEO (Search Engine Optimisation), SMM (Social Media Marketing), Content Marketing and Email Marketing to engage target audiences and drive traffic to the school's platforms.
    •     Support the tracking and analysis of digital marketing metrics to optimise performance and improve engagement.
    • Internal Communications:
    •     Support the facilitation of communication between staff, students, and parents by creating internal newsletters, announcements, and updates.
    •     Collaborate with various school departments to ensure accurate and timely communication of school activities and policies.


    Required Skills, Experience and Qualification:

    • Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
    • Experience: At least two years of experience in marketing communications, preferably within the education sector or a similar environment.
    • Proven experience in digital marketing, content creation, and public relations.
    • Skills: Strong writing, editing, and content creation skills.
    • Proficiency in digital marketing tools and platforms (e.g., social media, SEO, email marketing).
    • Excellent organisational and project management abilities, with the ability to juggle multiple tasks and meet deadlines.
    • Strong interpersonal and communication skills to build relationships with internal and external stakeholders.
    • Creative thinking and problem-solving skills.


    Working Conditions:

    • Contract Type: Full-time, Permanent
    • Work Hours: 40 hours per week, with flexibility as needed for events or deadlines


    Benefits:

    • Comprehensive health insurance
    • Professional development opportunities
    • Employee discounts for school fees (if applicable)
    • Annual Leave: 40 days of annual leave, with the possibility of additional leave based on tenure and performance. Leave must be scheduled in advance and approved by the Line Manager.

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