App Store Optimization Specialist - Singapore - SEAMOBI TECH PTE. LTD.

    SEAMOBI TECH PTE. LTD.
    SEAMOBI TECH PTE. LTD. Singapore

    Found in: Talent SG 2A C2 - 3 weeks ago

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    $50,000 - $80,000 per year Marketing / Advertising / Public Relations
    Description
    Roles & Responsibilities
    • Responsible for the optimization of ASO of the company's products in Google Play and App Store, aiming to improve the conversion rate and natural volume of users' downloads
    • Responsible for ASO data analysis, giving optimization suggestions and formulating corresponding strategies
    • Responsible for the ASO strategy research and analysis of competing products, grasp the current status of products and operations, and put forward demands
    • Formulate ASO optimization plan according to different product characteristics and market feedback
    • Responsible for the planning, execution, and follow-up of ASO work, establish a work process, and coordinate relevant departments to implement the project
    • Be sensitive to the rules and any changes of Google Play and App Store, have a deeper understanding of the new features of the store, and apply them to the actual work;
    • Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores
    • Create and implement best-in-class ASO strategies to increase the conversion rates on the app stores, maximize our apps' visibility and increase downloads.

    Required Skills and Qualifications

    • Bachelor's degree in business, marketing, or related field
    • 3-5 years of experience in ASO with strong expertise in mobile apps.
    • Up-to-date with the latest trends and best practices in mobile digital marketing and ASO.
    • Familiarity with Google Analytics and other analytic tools.
    • Excellent written communication skills.
    • Ability to multitask.
    • Experience with ASO – Must
    • A strong understanding of Keyword research
    • Proven knowledge of mobile platforms and technologies
    • An excellent understanding of the different App stores and their processes
    • Native English speaker
    • Proficiency in additional languages – strong advantage
    • Excellent analytical skills
    • Creative and technical mindset
    • Ability to work autonomously and in a self-directed manner
    Tell employers what skills you have

    Competitive Analysis
    Logical Reasoning
    SEM
    CSS
    Data Analysis
    Editorial
    HTML
    Link Building
    JavaScript
    Strategy
    Customer Acquisition
    Digital Marketing
    Organic Search
    Keyword Research
    Audits
    Google Analytics
    SEO