Marcom Executive - Singapore - APBA TG Human Resource Pte Ltd
Description
Key responsibilities:
- Conceive and develop efficient and intuitive marketing strategies including but not limited to media buys to drive the upper funnel
- Copywrite for diverse marketing distributions (brochures, press releases, website material etc.)
- Organize and oversee advertising/communication campaigns (social media, print, outofhome etc.), exhibitions and promotional events
- Ensuring website content is uptodate with key events including Innovation Call launch information, success stories, testimonials etc
- Building up advertorial bank to ensure constant flow of success stories
- Compile weekly report on progress of campaigns using various metrics and competition analysis
- Maintain relationships with partners and publishers to ensure collaboration in promotional activities
- Conceptualising and developing design concepts, graphics and layouts
- Designing and producing collaterals in accordance with brand guidelines for both online and offline use
- Liaising with suppliers and service providers to ensure proof is of good quality and in line with production specifications
Requirement:
- Degree and above
- Ability to multitask in a fastpaced environment
- Experience in Copywriting (Key messaging)
- Adobe CC (Photoshop, Illustrator)
Tenure:Contract
Location:
West
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