- GTM Strategy Development: Lead the development and execution of comprehensive GTM strategies for Razer's product launches across the Asia-Pacific region. This includes market analysis, target audience identification, and product positioning to ensure successful market penetration.
- Market Insights: Stay at the forefront of industry trends, competitive landscapes, and customer preferences in the AP region. Translate these insights into actionable recommendations for product enhancements and market opportunities.
- Product Lifecycle Management: Oversee the entire product lifecycle, from pre-on-shelf planning to end-of-life, ensuring that products meet regional market demands and align with global product strategies.
- Pricing Strategy: Collaborate with cross-functional teams to establish competitive and profitable pricing strategies. Monitor and adjust pricing as necessary to maximize market share.
- Collaborate with team members on aspects of sales forecasting, campaign planning, traffic & demand generation.
- Channel Training: Build and nurture relationships with regional distributors, retailers, and business partners to instil confidence in our new products and optimize market reach.
- Marketing Mix: Work closely with the Marketing team to create and implement marketing campaigns that resonate with gamers in AP. This includes defining messaging, target audiences, and activities.
- Product Launch Execution: Plan and execute successful new product introductions (NPI), coordinating with global Divisions, Sales teams, and regional partners. Monitor launch performance and adjust as needed.
- Market Performance Analysis: Continuously analyse product performance, market share data, customer, and end user feedback. Use these insights to refine strategies and make data-driven recommendations
- Bachelor's degree in Business Management, Marketing, or a related field.
- Minimum of 3-5 years of global or regional experience in product marketing or a related field.
- Data-driven mindset and strong analytical skills, able to interpret data, identify problems, and come up with constructive solutions.
- Able to Collaborate effectively with regional and global teams, including Sales, Marketing, and Operations functions.
- Thorough and solution-oriented way of working.
- Flexibility and the ability to work under pressure.
- Deep understanding of the tech product lifecycle and the ability to manage multiple products simultaneously.
- Candidates with Consumer Electronics, Sports Fashion, or Direct-to-consumer experience preferred.
- Strong understanding of gamer mindset and the gaming and consumer electronics industry.
-
Category Manager
6 days ago
Heinemann SingaporeAs a member of our family-owned business, you will manage and grow our Perfumes & Cosmetics category portfolio across the Asia Pacific Region, overseeing the management and growth of the category and developing category strategies to shape the future of travel retail. As a Catego ...
-
Category Manager
6 days ago
PRIME SUPERMARKET LIMITED Singapore**JOB RESPONSIBILITIES · Responsibilities include, but are not limited to: · - Develop and implement strategic plans for assigned categories within the framework of a disciplined category management business process so as to achieve company's financial goals and objectives, impro ...
-
Category Manager
1 week ago
Singtel Singapore**Category Manager**: · **Date**:18-Jan-2023 · **Location**: Singapore, Singapore · **Company**:Singtel Group · At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate ...
-
Category Manager
3 days ago
NOVELA INTERNATIONAL PTE. LTD. Singapore**About Novela** · Novela is Singapore's first international multi-brand beauty retail store. Keeping up with the latest trends, Novela aims to capture the hearts of beauty shoppers with a wide range of luxury beauty products including skin & body care, fragrances, and makeup. · ...
-
Category Manager
1 week ago
SINGAPORE TELECOMMUNICATIONS LIMITED Singapore**Overview** · We are looking for a Category Manager who will be responsible for developing and executing sourcing strategies within the indirect category (e.g. Travel, Marketing, Corporate Procurement etc.) to drive cost savings and sourcing efficiencies while balancing against ...
-
Category Manager
1 week ago
Telenor Singapore-Company · Telenor Group · Singapore 307591, Singapore · Category · Corporate functions · Type · Full Time · **About the position**: · Telenor Group is a leading telecommunications company across the Nordics and Asia with 188 million customers. We are committed to responsible bus ...
-
Category Manager
6 days ago
SINGAPORE TELECOMMUNICATIONS LIMITED Singapore**Be a Part of Something BIG** · Are you a dynamic and strategic thinker with a passion for driving cost savings and efficiency through innovative sourcing strategies? We are seeking a highly motivated Category Manager to join our Group Corporate Procurement team As a key player ...
-
Category Manager
1 week ago
Argyll Scott MY Singapore**New** · **Location**: · *** · **Singapore** · *** · **Salary**: · *** · **S$ S$120000 per annum + variable performance bonus per annum** · *** · **Job Type**: · **Permanent** · **Sector**: Sales & Marketing · **Function**: Business Development, Sales · **Contact**: Foo Kin Liew ...
-
Category Manager
3 days ago
Volt Singapore Singapore**Overview** · My client is a reputable MNC within the Food and Beverage industry. · They are currently on the lookout for a Strategic Procurement professional to manage their vegetables and fixings category (~$10M SGD), part of a regional spend of ~$100M SGD per year. · **Struct ...
-
Category Manager
2 days ago
People Profilers SingaporeJob Description: · **Industry: Automotive** · **MNC Environment** · **Permanent role · **Responsibilities**: · - Manages product-related workstreams to guarantee timely execution of regional category - and corresponding product lines - strategy deliverables, growth and profitabil ...
-
Category Manager
6 days ago
Tate Asia Singapore**Responsibilities**: · - Report to the Head of Marketing · - Responsible for the overall Writing portfolio PnL, including growing market shares, sales and profits, increasing conversion and building user base - for both Domestic and Export markets. · - Devise both short-term and ...
-
Category Manager
3 days ago
Volt SingaporeLocation: · - Singapore- Job Type: · - Permanent- Salary: · - S$8000 - S$10000 per month + Performance Bonus- Reference: · - BBBH10776_ Contact: · - Cervantes Camacho Francisco Alonso- **Overview** · My client is a reputable MNC within the Food and Beverage industry. · They are c ...
-
Category Manager
2 days ago
HYPERSCAL SOLUTIONS PTE. LTD. Singapore**COMPANY DESCRIPTION** · As Singapore's leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make l ...
-
Category Manager
1 day ago
Luxury Careers Pte Ltd SingaporeGlobal Brand · - Gopd Salary Package & Culture · - Growth Opportunity · - **Global Brand**: · - **Attractive Salary Package**: · - **Career Growth Opportunity** · **Responsibilities**: · - **Data Analysis and Strategy Development**: · - Prepare monthly statistical analysis and id ...
-
Category Manager
9 hours ago
Ethos BeathChapman Singapore**Job Details**: · **Location** · Singapore · **Salary** · SGD5500 - SGD6500 per month · **Job Type** · Permanent · **Ref** · BH-177947 · **Contact** · Marcus Soong- **Posted** · about 1 hour ago · - This position is responsible for leading the analysis, development and implement ...
-
Category Manager, IT Applications
1 day ago
Telenor Group SingaporeTelenor Group is world's leading telecommunications company across the Nordics and Asia with 158 million subscribers and annual sales of around NOK 99 billion We are committed to responsible business conduct and driven by the ambition of empowering societies. Connectivity has bee ...
-
Senior Category Manager
2 days ago
Ethos BeathChapman Singapore**Job Details**: · **Location** · Singapore · **Salary** · Competitive Salary · **Job Type** · Permanent · **Ref** · BH-18923 · **Contact** · Rob Wisdom- **Contact phone** · - **Posted** · about 4 hours ago · - My client, a reputable engineering company with global reach, are loo ...
-
Category Manager, Capex
3 days ago
Ethos BeathChapman Singapore**Job Details**: · **Location** · Singapore · **Salary** · SGD8000 - SGD9000 per month · **Job Type** · Permanent · **Ref** · BH-19362 · **Contact** · Marcus Soong- **Posted** · about 3 hours ago · - A market leader in the Food & Beverage sector have an exciting opportunity for a ...
-
Global Category Manager
1 week ago
Asahi Singapore**Job Description Global Procurement** · **G03 - Global Category Manager - Sugar** · **Functional overview** · The **purpose** of Asahi Procurement is to safeguard the existing value and to unlock new sources of sustainable value for Asahi, our customers, and the planet. This is ...
-
Global Category Manager
1 week ago
Asahi Singapore**Job Description Global Procurement** · **G03 - Global Category Manager - Glass** · **Functional overview** · The **purpose** of Asahi Procurement is to safeguard the existing value and to unlock new sources of sustainable value for Asahi, our customers, and the planet. This is ...
Regional Category Manager - Singapur, Singapore - Razer
Description
Job Responsibilities :
The Regional Category Manager demonstrates end-to-end ownership of category(ies) in-charge and is responsible for developing and implementing the go-to-market (GTM) strategy for Razer product launches across the Asia-Pacific region.In this role, you will play a pivotal part in the success of Razer's product launches across all AP countries. Reporting to the regional VP of Sales and Marketing, you will collaborate closely with cross-functional teams, including Marketing, Sales, and global Division category leaders, to develop and execute the regional go-to-market (GTM) strategy. Your strategic thinking, market insights, and product expertise will be essential in determining the product assortment, pricing, distribution channels, and the marketing mix (4P) for our cutting-edge tech products for gamers.
Are you passionate about driving innovation and gaming product technology adoption in the Asia-Pacific region? Do you have a keen understanding of the APAC market and are passionate about gaming? If so, we have an exciting opportunity for you We are seeking a Regional Category Manager to join our team in Singapore.
Pre-Requisites :
Are you game?
