Manager, Brand - Singapore - EDB Singapore

EDB Singapore

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Manager, Brand:

Work type:
Permanent, Full-time

Location:
Singapore

Categories:
Marketing and Facilitation

About EDB

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore's position as a global centre for business, innovation, and talent.

We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments.

Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

About the Brand role

The EDB Brand team is the proud parent of one of the most exciting brands in the world, the Singapore business brand (yes we're biased).

We use the left side of our brain to analyze how Singapore should be perceived by a global business audience; the right side of our brain to come up with exciting ideas to make this happen; and our hands to make these ideas a reality through compelling activations and campaigns around the world.

We work closely with our teammates in EDB's Brand, Marketing and Communications (BMC) division to translate our work into business outcomes, and with our counterparts throughout the Singapore government to project a unified Brand SG.

As Manager, Brand, you will be involved in three major workstreams:

Campaign execution and localization

Manage integrated brand campaigns across paid, owned, earned, and partner channels. This involves campaign strategy and planning; production and execution; performance reporting; and stakeholder/vendor management
Localize the Singapore business brand in one or more of our key markets, including Germany, Japan, Singapore, the UK and the US. This involves working with EDB's international offices in those locations on online and offline activations

Brand strategy

Propose changes to the Singapore business brand in line with EDB's wider industry development strategy, and translate these suggestions into EDB's brand campaigns
Support meetings, workshops, and consultations with EDB senior management and representatives from other government agencies on the direction of the Singapore business brand

Brand governance and proliferation

Commission, govern, and drive adoption of Brand SG and EDB assets and toolkits, including visual assets, design templates, and merchandise

Get in touch if you have:

A degree in relevant disciplines including, but not limited to Marketing, New Media, and Mass Communication
Minimum 5 years' brand marketing experience, preferably in B2B or public sector, as part of a marketing agency or as part of a corporate/government brand marketing team
Experience in planning and executing integrated marketing campaigns spanning paid, owned, and earned channels
Experience supervising and working with marketing vendors such as creative agencies and market research firms

- (preferred) Experience with Singapore government procurement processes

And if you can:

Deliver quality work with limited supervision
Influence internal and external stakeholders who are not beholden to your KPIs
Thrive in a working environment with aggressive timelines and complex tasks

This role is only open to Singaporeans.

Advertised: 05 Jun 2023 Singapore Standard Time

Applications close: 04 Sep 2023 Singapore Standard Time