Product Manager - Singapore - LAPP ASIA PACIFIC PTE. LTD.

LAPP ASIA PACIFIC PTE. LTD.

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Objectives of the position:

The designation as product marketing manager is meant to highlight the two roles this position covers.

On the one hand, we have got the role of
product manager , who needs to understand the customers' requirements and manage a portfolio of products to meet customers' needs.

On the other hand, we have got the role of
product marketing , which aims at promoting products in the market by designing, rolling out and overseeing the implementation of marketing activities and campaigns.

The
product manager helps to achieve the business' short
- and long-term goals by understanding market requirements, effectively communicating with market players, managing change, removing roadblocks, and coordinating with internal and external stakeholders.

Key Responsibilities

Manage portfolio of products and close portfolio gaps based on market and Sales insights
Initiate and lead projects to develop new products with internal and external partners
Prepare and coordinate the introduction of new products
Provide technical and product training to customers and internal stakeholders
Create documentation of products and related processes
Define and implement the product marketing strategy for the region APAC
Align marketing activities in the region and within the global marketing community
Collaborate with our Marketing and Communications team to grow the Lapp brand
Capture and contribute a technical perspective to our marketing activities and communication
Support product management during marketing activities, including product launches

Skills & Qualification

Bachelor's degree in product design or engineering is a plus
Electrical / Industrial Engineer or Product Manager in the context of machine builders, industrial networks, or automation, preferably experienced in economics
Analytical thinker, resourceful and detailoriented
Strong customer focus
Strong writing, presenting and communication skills
Working experience within a matrix structure in a multinational B2B organization is a plus