Manager, Corporate Affairs - Singapore - FAR EAST MANAGEMENT (PRIVATE) LIMITED

Description

About the Role

The role covers public relations (PR) and corporate communications, requiring the manager to be responsible for nurturing a strong news media network; increasing awareness, as well as manage and influence public opinion through a variety of communication outlets to enhance brand or product awareness.

This includes advising Far East Organization's business leaders and setting up protocols for communication.

Responsibilities

Lead the planning and implementation of PR and communications initiatives related to the corporate brand and business unit brands to enhance the company's brand awareness and corporate image

Set up protocols, ensure good corporate governance, and tone of voice for all assets developed for corporate communications

Develop and execute creative, engaging and effective PR campaigns through translating brand and key messages into media concepts and compelling stories

Leveraging a variety of media channels to maximize the company's brand exposure through press engagement, interviews, editorials, and listings where suitable

Build strong and positive relationships with editors and journalists of traditional media, key newspapers and publications, influencers, KOLs, and other related parties

Develop and/or edit news releases, speeches, articles and other press and editorial collateral and materials

Ensure crisis preparedness for the company. Support the development and implementation of crisis and issues management frameworks for the company

Manage sensitive issues jointly with respective business groups and overseas offices to protect the reputation of the company and the employer brand

Advise business groups on PR and communication campaign development and execution for a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities

Managing external PR and communications agencies

Analysing and reporting results of PR campaigns & initiatives

Leadership Responsibilities

Able to offer sound guidance to key business stakeholders and company leaders in corporate PR

Establishes direction/ objectives for the team, trains and monitors team members' performance.

Cultivates and nurtures the growth and development of team members.

Requirements

Degree in Public Relations, Mass Communications, or related fields

Minimum 10 years' experience in public relations and corporate communications / crisis communications.

A solid understanding of the media landscape.

A strong network of PR and media contacts.

Exceptional verbal and written communication skills

Excellent presentation, interpersonal and stakeholder management skills to engage diverse audiences with ease

Experience in PR agency and/or real estate industry will be an added advantage

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