Marketing Intern - Singapore - Archer Daniels Midland Company

Archer Daniels Midland Company

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

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Marketing Intern (Consumer Insights):

Singapore

Singapore

Marketing

Your Responsibilities

Individual has to work closely with regional MCI, Marketing, Technical team and is responsible for multiples secondary sources research, marketing promotion, summarizing key learnings related to market, product, consumer landscape.
The main responsibilities focus on secondary information sourcing, trends compilation and sensory/consumer testing related to
APAC Business Needs to gather secondary information compilation to support marketing and communication team in compelling storytelling and publications
Global Initiatives to support global coordinated projects such as Trendspotters, Global Flavor Color Trend

Market Research & Competitive Intelligence

Conduct market segment sizing and competitive industry landscaping to identify opportunities on customer, market, channel, category development for strategy planning
Review primary and secondary research from existing data providers and external website/ publication to generate key findings on key topics/segments
Coordinate with data intelligence provider regular to implement engagement initiatives and organize information related information to the focus topics.
Assist in other adhoc activities related to food fairs / product launches.

Your Profile

Conduct market segment sizing and competitive industry landscaping to identify opportunities on customer, market, channel, category development for strategy planning
Review primary and secondary research from existing data providers and external website/ publication to generate key findings on key topics/segments
Coordinate with data intelligence provider regular to implement engagement initiatives and organize information related information to the focus topics.
Assist in other adhoc activities related to food fairs / product launches.

Your Future Perspective

Challenging tasks, short decisionmaking processes and a high level of personal responsibility in a modern work environment.
Room for innovative thinking.
A company culture which promotes continuous learning and diversity.

LI-Onsite

Ref ID
LI-NT1