Head of Media, SEAT - Singapur, Singapore - Haleon

Haleon Singapur, Singapore

2 days ago

Full time

Description

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

As Head of Media for SEA & Taiwan (SEAT), you will lead the transformation of Haleon SEA & Taiwan towards an integrated & consumer first brand communication, media & engagement model. This is a critical strategic priority for the business & therefore a pivotal role in the organisation.

The Head of Media for SEAT will be charged with delivering consistent gold standard media strategy and execution, effectively managing the investment, maximizing ROI, driving paid digital media adoption and managing the variety of key stakeholders (management, finance, marketing) to deliver against business objectives and promote the key media focus areas. The role is very much a combination of thinker and doer. At a BU level (sub-regional market grouping), the Media Lead will work closely with & report to SEAT Media, Digital & E-commerce Director to both conceive local strategy and execute the plans.

This key role offers the opportunity to play a central role in driving the growth of Haleon's powerbrands including Panadol, Sensodyne, Centrum and Caltrate.

Responsibilities

The key accountabilities for the role are spread across the spectrum of leading strategy to Execution. These include:

Leverage deep, intimate knowledge of media to serve as the BUs' expert voice in the subject

Lead media as a growth driver, providing functional expertise into key projects which are designed to drive consistent growth in the organization

Support the leadership team in media investment/sufficiency decisions.

Deliver a business-driven mindset, working to connect how we plan and execute media to the way it can drive our business

Drive our media effectiveness agenda, working with markets to integrate effectiveness-based media approaches into plans and partnering with Consumer and Business Insights teams to help measure the business impact

Champion the role of paid digital media in our plans, driving adoption/usage of key existing platforms (e.g. Google, Meta, Xandr) as well as pushing new innovations

Lead the planning and execution of Pan-Regional media buys

Work closely with the Global team to embed centrally generated best practice media planning and buying guidelines, KPI's and standardised reporting.

Adapt central guidelines for local implementation

Develop, in close co-operation with the media agency, a negotiation strategy to maximise ROI on the media investments for Haleon.

Provide the leadership in strategic thinking via the delivery of the Connections Plan/Media Plan based on the Marketing and communication objectives.

Ensure that the media agency operates at its full potential across all aspects of the business.

Have a working knowledge of the programmatic and overall AdTech space and players

Work collaboratively with the Digital & E-commerce Team to ensure paid digital strategies and effectively linked to the owned, earned and eCommerce work (separately managed by a different team)

Requirements:

Leadership

Strategic thinking for alignment with Haleon's longer term objectives. Able to make tough choices to drive a single-minded strategy.

Comfort with ambiguity and building capabilities/organizations with very little definition.

Works well across different teams in different geographies and cultures

Technical Skills

Demonstrable experience in offline & online media, brand building, and communications.

In-depth understanding of the media markets (i.e., media cost dynamics, landscape, media usage trends, etc.) and strong relationships with local media owners

Experience in both media planning and buying along with a strong digital foundation is a requirement, with an ability to stay ahead of the ever-evolving media landscape

Conversant with all forms of digital formats and measurement

Critical Experiences

University Degree (Bsc) either in Business, Marketing, Media or related discipline

Prior work experience in SEA markets

Ability to work across wide priorities

10+ years of experience in media, able to demonstrate a deep understanding of media concepts both for offline and online channels

Sharp communication skills in English. Other relevant languages a plus

Experience in Media or Digital agencies / Advertisers Media Management department or Media Company / Media Research Agencies

Experience in healthcare/consumer healthcare/CPG communications field gained in-house or at a global agency, with understanding of regulatory environment a plus.

Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.

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