Marketing Executive - Singapore - WORKLE PTE. LTD.

WORKLE PTE. LTD.

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Responsibilities:

Monitor target consumer requirements, habits and trends, brand/product/service awareness and competitors' market initiatives
Brainstorm creative ideas and assist in developing effective marketing strategies
Identify, develop, and execute affiliate marketing opportunities
Maintain with uptodate content and positive user experience on all our proprietary ecommerce websites and digital media platforms as well as manage inbound marketing initiatives to drive relevant traffic and engagement with them
Plan and execute marketing communication and promotional campaigns to impact the target retail customers and trade audiences through appropriate channels (social media, eDM, print, retail merchandising and belowtheline brand/product engagement onsite events etc.)
Assist with the development of marketing collaterals collaborate with inhouse designer and external agencies to oversee the design and production of marketing materials, including retail pointof sales materials, different types of traditional as well as digital media content, PR publicity, or advertising collaterals.
Liaise internally as well as external vendors to execute marketing communication and promotional campaigns
Monitor progress of campaigns using various metrics (conversion rates, traffic, sales etc.) and submit performance reports
Collaborate with managers in preparing budgets and monitoring expenses

Job Requirements:

Proven experience as marketing executive or similar role
Experience in Retail and/or F&B industry is an advantage
Good understanding of marketing data analytics and tools
Knowledge of strategic planning principles and marketing best practices
Good understanding of marketing fundamentals (including traditional and digital marketing esp. such as SEO/Social media/ecommerce and web analytics etc.)
Strong organizational and timemanagement abilities
Strong attention to detail
A adaptable team player with excellent interpersonal skills
Exceptional communication and proficient writing skills
Commercial awareness partnered with a creative mind
Proficient in MS Office and some knowledge on video and photo editing software
BSc/BA in marketing, business administration or relevant discipline
A strong affinity to safe, wholesome and healthy food and beverages is very much an advantage