Marketing Executive - Singapore - JUZ BREAD HOLDING PTE. LTD.

Description

The Marketing Executive will play a key role in developing and executing marketing strategies to promote our bakery company and drive customer engagement.

They will be responsible for implementing marketing campaigns, managing social media platforms, conducting market research, and supporting the overall branding efforts of the company.

• Develop and implement marketing strategies and campaigns to promote the bakery company's products and services.
• Manage and maintain the company's social media presence, including creating and scheduling engaging content across various platforms.
• Monitor social media trends, respond to customer inquiries and comments, and actively engage with followers to build brand loyalty.
• Conduct market research to identify customer preferences, market trends, and competitor activities, and provide insights to guide marketing decisions.
• Collaborate with the creative team to develop marketing collaterals, including brochures, flyers, menus, and promotional materials.
• Plan and execute marketing events, promotions, and partnerships to increase brand visibility and attract new customers.
• Analyze marketing campaign performance, track key metrics, and prepare reports to measure the effectiveness of marketing initiatives.
• Monitor and manage online reviews and ratings, and take necessary actions to maintain a positive brand reputation.
• Assist in managing the marketing budget, ensuring costeffective allocation of resources.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven work experience as a Marketing Executive or similar role, preferably in the food or hospitality industry.
• Strong understanding of digital marketing strategies and proficiency in social media platforms.
• Excellent written and verbal communication skills, with the ability to create engaging content and interact with customers.
• Solid knowledge of market research techniques and data analysis.
• Strong organizational skills, with the ability to manage multiple projects and meet deadlines.
• Proficiency in using marketing tools and software, such as social media management platforms and analytics tools.
• Familiarity with graphic design software is a plus.
• Passion for the food industry and a strong understanding of consumer behavior.
• Graphic design related skill and knowledge