Manager/Senior Manager, PR - Singapore - We. Communications

    We. Communications
    We. Communications Singapore

    6 days ago

    Technology / Internet
    Description
    About Us

    We. is a global communications agency helping brands navigate an ever-changing world. We've spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders. In a city fueled by innovation and ambition, our teams in Singapore are passionate about Singapore Inc. We shape brand narratives and share stories that masterfully blend communications with data, strategy, earned-centric creativity and digital-first thinking. Our deep expertise in Public Sector, Travel & Tourism, Tech, and B2B industries combined with proprietary AI tools and a leading-edge tech stack ensure that we transform content into connections and stories into impact.

    Purpose of the Position:

    We're on the hunt for passionate individuals who thrive in the diverse world of travel, consumer brands, and corporate communications. As part of this exciting role, you'll report directly to the Senior Director and support our clients across travel, consumer, and corporate sectors.

    As a vital player in this exciting role, you'll dive into four incredible areas of focus:

    Build strong rapport and trust, understanding clients' needs and objectives across travel, consumer, and corporate landscapes

    Lead communications campaigns for travel, consumer brands, and corporate clients, delivering exceptional results

    Build management skills by managing a team of junior staff. We value people and they are the reason we have an agency. You can only thrive in this if you are focused on growing people's careers, lives and capabilities

    Receive mentorship from Senior Leaders in travel, consumer, and corporate PR

    If you're eager to make a difference and be at the forefront of these diverse industries, apply now, and let's create impactful brand experiences together

    Responsibilities:

    Client Servicing
    • Provide strategic counsel to key clients across travel, consumer, and corporate sectors & serve as a trusted advisor on industry trends and competitor activities
    • Manage & grow senior-level client relationships in travel, consumer brands, and corporate communications
    • Assure internal & external stakeholders are aligned on campaign objectives and deliverables
    • Negotiate & manage client expectations & satisfaction across diverse accounts
    • Participate in, and may drive, communication planning for travel, consumer, and corporate brands
    • Manages and tracks budgets ensuring programs are delivered on budget and within client's expectations
    • Ensure flawless execution of all program elements across multichannel programs that incorporate digital and social media communications for travel, consumer, and corporate clients

    Business Acumen and Strategic Thinking
    • Develop & execute integrated communication plans for travel, consumer, and corporate brands
    • Contribute to agency strategic planning initiatives, with a focus on trends across travel, consumer, and corporate sectors
    • Participate in budget & resource management & tracking team utilization
    • Drive cross-team integration/ collaboration on diverse client accounts
    • Build awareness & showcase capabilities, talent & results internally & externally
    • Ability to detect and mitigate possible issues, conflicts, and disruptions in the business, particularly in fast-paced industries

    New Business Development
    • Assess the validity and value of new & organic growth opportunities across travel, consumer, and corporate sectors
    • Work with the leadership team to identify new opportunities and determined if a prospective business qualifies for pursuit
    • Responsible for some existing account growth and diversification metrics
    • Begin coordinating and pursuing cross-account/practice & global business opportunities in travel, consumer, and corporate communications
    • Serve as project manager in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings for diverse clients
    • Share industry POV and strong understanding of shifts and opportunities in the competitive agency landscape across multiple sectors
    • Inform, educate & influence existing and potential future clients directly on our agency's value and positioning relative to competing agencies in travel, consumer, and corporate spaces

    Content and Partnerships
    • Build & grow relationships with key, senior-level media/influencers across travel, consumer, and corporate industries
    • Identify global, digital & social communication trends; educate clients/agency on their relevance to various brand types
    • Conceive & tell strategic stories apart from client business milestones, focusing on creating engaging narratives for travel, consumer, and corporate brands
    • Manage junior-level staff on global influencer processes & trends across multiple sectors
    • Solicit & share feedback/perception from stakeholders regarding client(s), competition & position in the industry to counsel clients & inform actions
    • Work with junior team members to guide them on editorial content creation for travel, consumer, and corporate brands

    Digital & Social Acumen
    • Identify & drive digital/social media strategies for clients across sectors; either standalone or as elements of communication plans
    • Support the establishment of social media objectives and goals across diverse accounts
    • Articulate emerging media platforms & if/how they meet client's business needs in travel, consumer, and corporate spaces
    • Lead clients in understanding the importance of social media engagement for various brand types

    People Leadership
    • Manage career development & performance of direct reports
    • Mentor and motivate staff with the goal of retention and development, fostering expertise in travel, consumer, and corporate PR
    • Oversee resource allocation across team including staffing/hiring/onboarding new talent
    • Partner with Human Resources to manage employee relations issues
    • Manage up & educate senior staff on crisis issues, & client/team satisfaction
    • Model & hold team accountable to demonstrating agency values

    Qualifications:
    • A minimum of 4 years of experience preferably from a PR / integrated communication agency setting environment, with experience in travel, consumer, and corporate accounts
    • A minimum of 3 years of people management experience, managing teams of at least 2 members
    • Sound knowledge and passion for travel, consumer, and corporate sectors
    • Good understanding of the Asian media landscape including strong relationships with Singapore-based reporters and media covering travel, consumer, and corporate beats
    • A track record of running successful campaigns in Asia for travel, consumer, and corporate brands
    • Experience in community management, influencer engagement and social media campaigns across diverse client portfolios
    • Client and business environment: Customer service orientation is a must. Job pressure may exist from the requirement of handling multiple tasks across various fast-paced industries

    Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

    Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas

    Applicants are encouraged to submit their applications without their self-portrait, information on age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

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