Manager, Marketing Communications - Singapore - Kuok (Singapore) Limited

Kuok (Singapore) Limited

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

This position is for Great World City
, a company under Allgreen Properties Ltd.
Build and manage a team of executives and customer service staff to:

Develop and execute marketing plans for the mall.
Assess market opportunities and conduct research to understand shoppers' needs.
Enhance shopping experience through mallwide campaigns, events and loyalty program to drive traffic and spend in the mall.
Source, solicit and establish partnerships for implementation of new marketing initiatives.
Analyse and evaluate effectiveness of campaigns and make recommendation to adjust and improve marketing strategies.
Support overall efforts in content development and upkeep of social and digital channels, as well as community management of mall touchpoints.
Build and foster good relationships with tenants and garner participation in the mall's marcom activities.
Liaise with advertising agencies, tenants, contractors, and event companies to ensure successful launches of marketing initiatives and events.
Revenue maximization through identification of revenue opportunities and casual leasing of atrium spaces, road show spaces, media spaces and push carts.
Work with statutory boards and/or government agencies to manage event area under the management contract.
Prepare marketing budget, monthly reports, tracking of expenses, etc.
Develop and maintain customer service initiatives and achieve service standard set for the mall.
Collaborate on Groupwide marcom initiatives as required.
Minimum Degree in Communications / Marketing / Business or related discipline.
Minimum 5 years of experience preferably in a shopping mall, retail, or ad agency environment.
Experienced in managing P&L and driving revenue streams.
Creative, resourceful and excels in a timeline driven environment
Demonstrated leadership capacity and people development track record.
Highly energetic, mature, selfmotivated and a creative team player with a keen eye for details.
Good written and spoken communications skills.