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- Gain first-hand exposure into how a bank's mass segment business works.
- Opportunity to actively participate in running marketing campaigns end-to-end.
- Manage monthly campaign calendars across products (credit/debit cards) and key usage verticals (retail, dining and travel), deposits campaigns and digital business initiatives.
- Execute/implement the campaigns - above-the-line (eg print), below-the-line (eg banners), eDMs, social and digital channels.
- Monitor and track results of campaigns/initiatives leveraging data/insights.
- Liaise with agencies (creative/media) and internal stakeholders (eg product managers) on approval of campaigns before rollout.
- Fast learner and able to work autonomously with minimal supervision.
- Strong project management skills.
- Having interest is marketing is a must but familiarity with marketing mix and digital marketing is a bonus.
Internship: Global Consumer Financial Services, Group Marketing, Primary Lifestyle Marketing May 2024 - Singapur, Singapore - OCBC Bank
Description
Internship: Global Consumer Financial Services, Group Marketing, Primary Lifestyle Marketing [May August 2024] R )Description
Learning Objectives:
Job Description:
Manage the marketing campaigns for cards and unsecured portfolio, deposits, and digital business.
Roles & Responsibilities:
Qualifications
Job Requirements: