Senior Data Analyst - Singapore - RAZER (ASIA-PACIFIC) PTE. LTD.

Description

Job Responsibilities:

The marketing data analysts play a crucial role in helping Razer Gold – Marketing to make informed decisions, optimize marketing strategies, and allocate resources effectively. The analyst bridges the gap between data and marketing to ensure that customer lifecycle management, campaigns and initiatives are data-driven and aligned with business objectives and sales performance.

Essential Duties and Responsibilities

• Data Analysis: Collects and analyzes data from various sources, such as Power BI, website analytics, social media platforms, email campaigns, and customer databases (Razer Gold and Silver). Uses applicable and relevant statistical tools and software to identify trends, patterns, and key performance indicators (KPIs).
• Performance Evaluation: Assesses the performance of marketing campaigns and initiatives by measuring metrics like conversion rates, click-through rates, return on investment (ROI), and customer acquisition costs. Tracks, understands, and reports on timely manner and on scheduled basis what is working and what needs improvement.
• Market Research: Conducts market research in applicable new or developing markets to identify target audiences, market trends, Razer Gold's product and services competitive advantages and gaps, and competitive landscapes. Present research findings and information to guide business and marketing strategies and assist in data-driven decisions.
• Reporting: Creates reports and dashboards to present findings on weekly, monthly and quarterly basis to marketing teams and other stakeholders. The reports must include visualizations and succinct and useful commentaries to make complex data more understandable.
• A/B Testing: Able to design and oversee A/B tests with relevant stakeholders (eg: Global Performance Marketing and Regional teams) to compare different marketing strategies, messages, or creative elements to determine which performs better.
• Customer Segmentation: Segment customers based on demographics, behavior, or other criteria to personalize GTM and marketing efforts, and tailor campaigns to specific audience segments to drive incremental revenue growth and retention.
• ROI Analysis: Calculates the return on investment for marketing activities to assess impact on the Razer Gold and Silver's bottom line to help allocate resources more effectively.
• Forecasting: Use historical data and statistical models to predict future marketing outcomes and set realistic goals and budgets.
• Strategy Recommendations: Based on analysis, provide recommendations for optimizing marketing strategies, prioritizing activities, allocating budgets, and improving overall campaign performance.

Pre-Requisites:

• Bachelor's Degree in Business, Data Science, Computer Science, Statistics, or a related field are preferred.
• Minimum 5-10 years of experience in data analytics role or responsibilities.
• Industry experience and knowledge in online commerce, online payments or online banking will be an added advantage.
• Proficient in data analysis and must be skilled in cleaning, transforming, and manipulating data to extract meaningful insights.
• A good understanding of statistics for interpreting marketing and sales data, conducting hypothesis tests, and evaluating the results.
• Able to create clear and effective data visualization using tools (Excel, Tableau, or Power BI) to present data-driven insights to stakeholders.
• High proficiency in Microsoft Excel, including functions, pivot tables, and data modelling.
• Knowledgeable in SQL for querying databases and retrieving data efficiently.
• A solid understanding of marketing and sales principles, customer behavior, and marketing strategies is essential to contextualize data analysis within the marketing domain.
• Proficiency in connecting data insights to business goals and strategies is a critical skill for providing actionable recommendations.
• Proficient in spoken and written communication (English) to ensure excellent translation of technical data findings into actionable insights for non-technical stakeholders to understand and act upon.
• Proficient in generating regular reports and dashboards to track key performance indicators and measure effectiveness of global and regional marketing campaigns.
• Familiarity with A/B testing methodologies and the ability to analyze the results of marketing experiments to determine which strategies are more effective.
• Attention to detail to ensure data accuracy and spotting discrepancies or anomalies in data for reliable analysis.
• Effective time management and the ability to meet Deadlines, especially in a fast-paced marketing environment.
• Open to learning new tools and techniques as marketing technologies and strategies evolve.
• Awareness of data privacy regulations and ethical considerations when handling customer data.
• A natural curiosity and willingness to dig deeper into data to uncover insights and trends.
• Able to work closely and collaboratively with cross-functional teams, including marketers and Big Data team of Razer Group, to understand the needs, gather insights and provide data-driven support.
• Able to problem-solve and think critically and question assumptions when analyzing data and drawing conclusions.
• Good grasp of the business side of things, including understanding the market, competition, pricing strategies and revenue models