Digital Marketing Specialist - Singapore - HOUSE OF 28 PTE. LTD.
Description
About
**Launched in 2014, SocietyA champions and celebrates the diversity and talent of Asian designers and their amazing collections. Since its inception, the multi-label brand has made significant strides in the fashion retail scene. From having only 11 Asian-designer brands under its belt in 2014, SocietyA currently houses over 80 fashion, beauty and homeware brands from Korea, Paris, New York, Indonesia, Thailand and more. With a decade of business under its belt, SocietyA moves into a new era, now presenting leading global designers and brands to its audience.
Responsibilities
- Manage all advertisements expenditure across websites, social media and marketplaces.
- Optimize website content, meta titles, meta descriptions, and headings for improved search engine rankings and user experience.
- Collaborate with Marketing team to develop and optimize highquality, SEOfriendly content that aligns with target keywords and topics.
- Accountable to monitor website/ marketplace performance, provide regular performance reports and recommendations to optimize.
- Deliver on KPIs such as ROI, ROAS, CPC, CTR.
- Keep updated on digital advertising tools and provide updates to team when necessary.
Requirements:
years inPerformance Marketing roles in brand, platform or agencies.
- Familiar with various digital advertising tools across Meta, Google and Marketplace.
- FMCG/ Beauty/ Fashion/ Retail environment preferred.
- Selfstarter, motivated and driven to constantly find ways to improve the business.
- Relish challenges, able to handle pressure of being accountable for Performance Marketing ROI.
- Detail orientated team player, willing to take on new opportunities when necessary.
- Passion for Fashion and Beauty.
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