Marketing Manager Business Information - Singapore - Coface
2 weeks ago
Description
Coface is a team of 4,500 people of 78 nationalities across nearly 60 countries, all sharing a corporate culture across the world.
Together, we work towards one objective:
facilitating trade by helping our 50,000 corporate clients develop their businesses.
With 75 years of experience, Coface is a leader in the credit insurance and risk management market.
We have also developed a range of other value-added services, including factoring, debt collection, Single Risk insurance, bonding, and information services.
As a close-knit, international organisation at the core of the global economy, Coface offers an enriching work experience on several levels: relational, professional, and cultural.
Every day, our teams are making trade happen.Join usWe are looking for a new colleague for the Business Information Marketing Manager positionFlexible location:
Singapore/Hong Kong/TokyoIn this role, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, generate leads, and maximize revenue growth to support the business objectives
ACCOUNTABILITIES:
Plan, direct, and execution of the marketing and communication strategy and programs to increase customer interest and demand for products and services;Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing);Liaise with local market Marketing resources and key stake holders in connection with campaigns and events plan and develop a yearly marketing activity calendar, based on the prioritized initiatives, goals, and activities originating from the strategy;Development of relevant content to support use cases in order to drive targeted marketing campaigns;Oversee the development and implementation of social media initiatives;Support the delivery of all the required assets, collateral and campaigns.
Train and support of the in-country marketing staff;Oversee the creation and implementation of new initiatives based on business needs;Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification;Build sales pipeline for business unit's broad range of products and services using marketing services delivery teams' offering;Provide reports to management on marketing campaign performance and results (leads generation and lead conversion);Interpret marketing and customer data to identify new opportunities to best target business customers;Analyze and optimize campaign results and perform quarterly post mortems;Roll out sales enablement content;Develop a customer communications program to drive customer activation and usage.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE:
5-7 years of experience of B2B marketing demand generation in Asia Pacific in Data - Business Intelligence solutions providers, Trade Technology, Rating Agencies industries;Bachelor's degree in Marketing or Communications or a related field.
Self-improvements/development with Digital marketing experience certificatesExperience of producing multi-channel marketing plans to generate brand awareness and leads for business development;Experience on both business and agency side advantageous.
Experience in using marketing technology such as CMS, marketing automation (Eloqua) and CRM, Adobe, Canva, HTML;Experience of managing paid media, social and events;Good analytical skills;Highly organized & project management skills;Excellent communication skills;Strong collaboration & stakeholder management skills.
WE OFFER YOU:
Competitive and stable monthly remuneration;The opportunity to build your career and development (both locally and internationally) in a large global company, one of the world leaders in its field;Hybrid work arrangement;Opportunity to acquire knowledge in the field of business information services, trade credit insurance and finance.