Marketing Service Line Director, APAC and Global Occupier Strategy and Solutions - Singapore - Knight Frank

    Knight Frank
    Knight Frank Singapore

    1 day ago

    Real Estate
    Description
    Who Are We

    Founded in 1896, Knight Frank was registered as Knight Frank LLP a Limited Liability Partnership, on 3 November 2003, registered in England & Wales at 55 Baker Street, London, W1U 8AN with the registered number of OC Headquartered in London, UK, Knight Frank is one of the world's leading independent real estate consultancies. We work responsibly in partnership to enhance people's lives and environments in over 50 Markets, 600+ Offices, 20,000+ People, 1 Global Network.

    At the heart of all we do are our Clients. A relationship built on trust is vital. As trusted partners in property, we act with integrity and care, understanding our clients' unique needs and consistently thinking about the bigger picture to provide personalised, clear and considered advice across all areas of property. Through our deep understanding of key markets and sectors – both emerging and established – we are dedicated to meeting and exceeding their property goals.

    A true partnership is a balanced one, and our People are passionate about, and committed to, making our business inclusive and diverse. We give every individual the space and opportunity to perform at their best and be recognised for the immense value they bring. We empower everyone to have autonomy in their role and encourage them to use their voice in how we can make a positive impact as a firm and shape the future of real estate, the built environment and the impact on the communities we serve. Our collaborative and engaged teams provide excellent and dedicated client service. In our workplace, opinions are respected, everyone is invited to contribute to the success of our business and innovation, and new ideas are celebrated.

    In 2021 we celebrated our 125th anniversary and set out Our Desired Future, cemented in three pillars: People Potential, Client Centricity and always Creating our Future, together. Learn more about what sets us apart here.

    About The Role

    Marketing Service Line Director, APAC and Global Occupier Strategy and Solutions

    Role Purpose

    The Marketing Service Line Director, APAC and Global Occupier Strategy and Solutions is responsible for leading and delivering integrated marketing and communications activity for the Occupier Strategy & Solutions service line, with a strong focus on Asia-Pacific and alignment to global strategy.

    The role acts as the primary marketing partner to service line leaders, translating commercial priorities into clear client narratives, campaigns, content, and engagement programmes. Operating in a matrixed global–regional environment, the role balances strategic input with hands-on execution to support growth, visibility, and client engagement.

    Key Responsibilities
    • Marketing strategy & planning
    • Support the development and execution of marketing and communications strategies aligned to business objectives.
    • Translate business priorities into practical marketing plans, campaigns, and initiatives.
    • Contribute to annual marketing planning and prioritisation processes.
    • Integrated campaigns & client communications
    • Lead the development and delivery of integrated marketing campaigns across global and APAC markets.
    • Develop client communications, messaging frameworks, and campaign assets aligned to service line positioning.
    • Oversee development and maintenance of regional capability statements and client-facing collateral.
    • Coordinate global and APAC reports distribution to maximise reach and impact.
    • Content & Thought Leadership
    • Lead content planning, creation, and curation across global and regional outputs, including Your Space report, insights, presentations, and digital content.
    • Work with subject matter experts to translate complex ideas into clear, client-focused narratives.
    • Curate content for use in client communications and broker-led engagement.
    • Internal Communications
    • Plan and deliver internal communications for global and regional Occupier Strategy & Solutions teams.
    • Build and manage internal communications calendars aligned to business priorities.
    • Maintain internal platforms and channels to support engagement and alignment.
    • Digital & Social
    • Support ongoing amplification of global research, insights, and senior stakeholder voices across social media channels.
    • Ensure social activity aligns with service line positioning and brand guidelines.
    • Events
    • Develop and deliver a regional events programme for Asia-Pacific, aligned to service line objectives.
    • Oversee planning and execution of internal and external events in collaboration with regional teams.
    • Evaluate event outcomes and contribution to business development goals.
    • Client strategy & account-based marketing
    • Develop a structured framework to prioritise target clients and sectors for the service line.
    • Create and manage Account-Based Marketing (ABM) plans for priority global and regional accounts.
    • Track progress against marketing activity and alignment with business development outcomes.
    • Work closely with BD teams and service line leaders to support joined-up execution.
    • Governance & Stakeholder Engagement
    • Act as a key liaison between global service line leadership, APAC stakeholders, and marketing teams.
    • Influence senior stakeholders in a matrixed environment, balancing global consistency with regional relevance.

    Skills & Experience
    • Minimum 8 years of relevant experience.
    • Senior marketing or communications experience within professional services, real estate, consulting, or a similarly complex B2B environment.
    • Proven experience delivering innovative integrated marketing and communications across multiple markets.
    • Strong stakeholder management skills, with experience working in global–regional matrix structures.
    • Familiarity with account-based marketing approaches and client prioritisation frameworks.
    • Strong understanding of Asia-Pacific market dynamics.
    • Comfortable operating at both strategic and hands-on levels.
    • Experience in content strategy, campaigns, events, and thought leadership.

    We regret that only shortlisted candidates will be notified.

    Competitive salary

    Please note: this is a Direct Search led by Knight Frank. Applications from recruitment agencies will not be accepted nor will fees be paid for unsolicited CVs, even if provided by PSL agencies.
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