Senior Executive, Brand Marketing - Singapore - 5-HOUR INTERNATIONAL CORPORATION PRIVATE LIMITED

Description

Our ideal candidate is strong in analytical and creative thinking, has a positive attitude, and is self-motivated. In addition to a consumer-oriented mindset and aptitude, you will also demonstrate excellent interpersonal and communication skills, show your keen interest in e-commerce and digital marketing, and be able to work in a fast-paced and performance-based environment.

Job Purpose:

You will be responsible in the execution of brand marketing plans to strengthen our brands' presence.

Job Duties:

• Assist in the conceptualization and execution of marketing campaigns to ensure the brand's overall objectives are achieved.
• Assist in the implementation of marketing plans, including brand positioning, market intelligence, advertising, promotions, and content creation.
• Work with advertising, media, digital, and public relations agencies and suppliers to drive smooth integration and execution of plans to meet campaigns' objectives and deliverables.
• Track, measure, and report on the effectiveness of online and offline marketing efforts.
• Monitor and report on marketing effectiveness and the weekly project status.
• Support in marketing presentations and reports, consumer analysis, and monitoring of the new product brand's performance vs. target or forecast.
• Drive CRM initiatives, including planning and executing campaign programs
• Leverage customer data to drive upsells and expand user usage
• Manage end-to-end segmentation, automation, optimization, evaluation, and reporting of the consumer lifecycle
• Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
• Experiment with all aspects of the customer lifecycle to identify effective approaches for growth.

Skills/Qualifications:

• Minimum Bachelor's Degree in Marketing, Business, Mass Communication, or related fields
• At least 5 to 7 years of experience in brand marketing and CRM
• Working experience in the FMCG industry, DTC E-commerce is preferred
• Experience working with creative agencies is an added advantage
• Must be proficient in Mandarin/Chinese