- 6 years of experience in a media agencyStrong communication and presentation skillsStrong understanding of media terminology & conceptsConversant with digital media and able to think across the whole media mix, handson experience with various technology platformSense of commercial acumenAttention to detail and numeracyPossess rigor with ability to thrive in a fastpaced and dynamic environmentExperience in mentoring and managing junior planners/executives
Integrated Media Manager - Singapore - Publicis Groupe
Description
Publicis Groupe is not just a company you work for; it's a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources.At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.Publicis Groupe is the third largest communications group in the world.
Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation.
Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
In this age of convergence and empowerment, we are looking for talents who can help our clients reinvent themselves and guide them through their transformation.
Key Responsibilities:
Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)Lead on day to day running of the account with clients & agency partnersDrive relationships at the appropriate levels of our client organizationsApt knowledge & understanding of digital channels combined with the ability to understand digital infrastructure including tracking, web analytics, trafficking and SEOHave prior platform experience in managing Social,Search and/or Programmatic campaigns, including but not limited to account setup, strategy development, organization, and managementHelp provide communication solutions that consider all potential appropriate routes, e.g.
with a focus on performance media – paid search, programmatic, digital, social as well as offline media, web analytics, branded content, communications planning etc.
Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research conceptsManages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectivesAble to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issuesIntegrates data and information from variety of sources; makes well-reasoned conclusions and develops a solid plan of actionDraw critical analysis from data, is resourceful by gathering other relevant viewpoints, identifies important issues, and make specific recommendations – i.e.
adapted to change strategies and recommendations based on data sets or client's brief/ requestAccountable for results and reporting, which can in part be defined as media plan; measuring media performance and optimizing site/placement after reviewing campaign results; offering tactical alternatives based on client needs and requests.
Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationshipsAssistin mentoring, and developing team membersQualifications