CRM Lifecycle Manager - Singapore - COGNOSPHERE PTE. LTD.

COGNOSPHERE PTE. LTD.

Verified Company

Singapore

3 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Who Are We?

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world.

In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai:

Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.

Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.

HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

What You Will Do:

Undertake marketing campaigns on CRM channels. Support stakeholders' marketing strategies when needed.
Follow lead management best practices, and be responsible for the total subscriber maintenance. Cooperate with the data compliance team to follow data privacy norms.
Stay updated with the latest CRM practices, especially content strategies, template innovations, and chatbot designs. Dedicate to expanding the accurate coverage of personalized content in all projects.

What We Are Looking For:

At least 3 years of working experience in CRM.
Have a good knowledge of industry benchmarks and best practices. Excel in campaign execution, and capable of multitasking.
Fluent in English, passionate about the game industry, and familiar with overseas gaming markets. Having played HoYoverse games will be a plus.
A bachelor degree or above, major in marketing or international business is preferred

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life.

If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.