Lead, Business Banking Marketing - Singapore - Standard Chartered

Standard Chartered

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Job:
Brand, Marketing

Primary Location:
Asia-Singapore-Singapore

Schedule:
Full-time

Employee Status:
Permanent

Posting Date: 19/Apr/2023, 5:37:51 AM

Unposting Date:
Ongoing

Role Responsibilities

Overall

This role in the global Corporate Affairs Brand Marketing (CABM) team, is the lead marketing role for the Business Banking team in the global Consumer, Private, Business Banking (CPBB) business. The role holder in partnership with the global and local CABM teams will create the marketing strategy, plan, and where needed execution in pursuit of the 5year strategic goals. The role is to realise the centreofmarketingexcellence for this business unit, will be responsible for developing tools and sharing better practices. The role holder will use all the elements of digital marketing, analysis, measurement as required to develop, deliver, and demonstrate the performance and value of marketing activity and ultimately its contribution to the Bank's results.
The role holder requires leadership, excellent stakeholder management and knowledge, experience, and skills in using digital marketing, targeting all SME segments, in multiple markets in Asia and Africa.

Strategy

Translate business objectives and strategy into a unified and innovative Marketing strategy, aligned with CABM strategy.
Create distinctive positioning for Business Banking unified with all 7 priority markets.
Develop creative platform with markets for all marketing touch points.
Enable thought leadership in Business Banking marketing in the global and local teams.
Build SC's Business Banking's reputation through digital marketing.
Work closely with market teams to develop digital strategies to acquire and engage SME clients.

Business

Develop media partnerships eg to raise profile of SC WIN.
Coordinate website content development, for global and market websites.
Develop new CRM programme across 7 priority markets, with global and market CABM and CPBB business partners.
Identifying and develop customer acquisition strategies, including network MGM programmes and marketing support.
Create business rationale to uplift CABM budget investments.
Create and lead a Business Banking Marketing Forum across the priority markets to synergise marketing.
Optimise audience targeting, including across social with markets, other global teams eg CCIB, Brand.
With the Head, Marketing Effectiveness, demonstrate returns of investment and improvements of effectiveness.
Maker or Checker for organic social / paid digital creative assets and website content.
Support the drive of client adoption of the various digital Business Banking tools.
Develop with the markets a sustainable alwayson digital marketing strategy and plan.
Using client driven language develop SEO keyword principles for all marketing.

Processes

Use data and insights to underpin ideas as well as demonstrate results of activity.
Collaborate with our marketing agency partners to elevate digital solutions, with demonstratable results.
Responsible for ensuring efficient and effective use of available budget.

People and Talent

Raise the bar on conduct and demonstrate how we are Here for good, to clients and colleagues.
Lead through example and build the appropriate culture and values. Set appropriate tone and expectations across the team and work in collaboration with all partners.

Risk Management

Manage marketing standards to reinforce overall SC brand positioning through consistency in tone, manner, look and feel, and gain competitive market advantage.

Governance

Support the standardised CPBB marketing operating rhythm including market planning, campaign execution, performance tracking and stakeholder engagement model.
Understand the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role.

Regulatory & Business Conduct

Display exemplary conduct and live by the Group's Values and Code of Conduct.
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Effectively and collaboratively identify, escalate, mitigate, and resolve risk, conduct and compliance matters.

Key Stakeholders

Leaders and peers in Corporate Affairs, Brand and Marketing (global, regional, and local).
Leaders and peers in the Consumer, Private and Business Banking business (global, regional and local).
Third party global agencies (Publicis, Dentsu).
Fluent in written and oral Business Communication.
10+ years of b2b marketing skills in 'tier 1' companies.
Good understanding and experience of markets in Asia.
Experience of largescale brands / complex organisations.