- Craft compelling, effective copy across film, social, digital, OOH, activations, and whatever "new" that comes next.
- Interpret briefs with both insight and imagination, while aligning with brand's tone and strategic goals.
- Be a stickler for fresh thinking and storytelling that sticks with audiences.
- Review and refine your work with rigour. From the first line to the final polish, proofread, proofread, proofread.
- Present ideas confidently to internal teams and clients, helping guide conversations towards the best creative outcome.
- Contribute to brainstorms that move us forward, not in circles.
- Mentor junior writers, helping them grow in craft, confidence, and curiosity.
- Juggle multiple projects and deadlines while keeping your wits about you.
- 6 to 9 years of experience in an integrated creative agency.
- Natural curiosity, attention to detail, and a healthy disrespect for the generic.
- A portfolio full of smart, original, and well-executed ideas. Some that ran, some that should've, all that you're proud of.
- A strong grasp of how people engage with content across platforms and how to adapt your voice accordingly.
- A genuine passion for big ideas, storytelling, and the craft of writing.
- A team-first mindset. You take your work seriously, not yourself.
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Senior Copywriter - Singapore - Publicis Groupe Singapore
Description
Company DescriptionChemistry is a team of passionate, dynamic, and creative trailblazers, redefining how brands connect with people in a world where social media shapes culture, conversations, and communities. We believe brands shouldn't just push out content on platforms — they should build platforms where people are excited to engage, connect, and share. By blending deep category expertise, local insights, and a sharp instinct for social, we help brands evolve from simply being 'social' to becoming truly 'social-first.' We turn attention into action, followers into fans, and brands into cultural forces that drive real business results. We're looking for a Senior Planner, someone who can mix insights with imagination to create campaigns that are anything but basic. If you're ready to transform strategies into compelling narratives that create meaningful connections, then you belong with us.
Overview
We're looking for a Senior Copywriter with a sharp book and an even sharper point of view. Someone who can write with clarity, style, and purpose. And just as importantly, collaborate with art directors, content creators, strategists, and account leads, to bring brave ideas to life.
Responsibilities
What you'll do:
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