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  • Audience Growth Specialist, Headstart by The Straits Times - Singapore - SPH MEDIA LIMITED

    SPH MEDIA LIMITED
    SPH MEDIA LIMITED Singapore

    2 weeks ago

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    Description
    Job Title: Audience Growth Specialist

    About Us

    We are SPH Media, a trusted source of news and lifestyle content in Singapore and Asia. Our mission is to reward our people fairly and develop them in their careers. We offer a vibrant and collaborative environment built on respect and inclusivity.

    About the Role

    This role will drive the distribution of The Straits Times' content through social media and messaging platforms, aiming to grow reach among younger audiences in Singapore and beyond.

    As an Audience Growth Specialist, you will be exposed to exciting opportunities to create new initiatives, such as features, videos, and social posts, to introduce Headstart to new audiences. You will work closely with ST's team of journalists, photographers, and multimedia producers.

    Responsibilities include:

    • Developing a distribution strategy on social media platforms to boost traffic to Headstart content
    • Crafting and creating social posts and short-form videos
    • Staying up-to-date on features and trends on various social platforms
    • Making informed, data-driven recommendations on how to meet ST's goals for young audience reach and engagement

    Requirements:

    • Passion for social media and messaging platforms
    • Understanding of social media trends and young audience behavior
    • The confidence and flair to be the face and voice of social media content
    • Familiarity with analytics tools and social media metrics
    • Strong interpersonal skills for cross-functional collaboration
    • Excellent analytical and written skills
    • A degree or diploma, and at least 3 years of experience in media, communications, social media or relevant industry

    This is a contract position until March 2026.

    If you are passionate about amplifying good journalism and creating social content to engage young people, we'd love to hear from you.

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