Web Strategist - Singapore - SALT TALENT SEARCH PTE. LTD.

SALT TALENT SEARCH PTE. LTD.

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Salt is hiring a 'Web Strategist' who would be involved in Web Operations (end to end) - from designing to developing to launching websites along with using web analytics & website optimization to improve performance of campaigns.

Responsibilities:

Support and drive all APAC web related conversations across the region encompassing web strategy, creative & content, personalization, governance, and analytics.
Lead creative teams in region strategy and drive effective agency management to support all personalization, local content curation asks, and content production needs.
Set up a web governance publishing model, in accordance to the central web team, and drives governance best practices across APAC countries.
Partner closely with content strategists to ensure the right content is shown for the right target audiences.
Understand web analytics and provide deep insights on web performance.
Participate in integrated campaign planning and support with web insights & optimizations for campaign websites.
Project management experience, with the ability to work through ambiguity and manage competing priorities.
Have an understanding of Search and be able to independently identify current gaps in SEO and SEM strategy.
Experience with communicating web strategy and technical details across teams, locations, and organizations, including nontechnical audiences.
Represent APAC marketing and digital team feedback in global meetings.

Preferred Qualifications

Experienced with the technical aspects of running a website, including analytics, UX, technical and content SEO, content management system, and HTML/CSS/JavaScript.
Experience Business products like Ads Manager, Business Manager, Facebook Pages, Instagram Ads, etc.
Experience with backend web programming languages like PHP.
Basic understanding of SEO and web analytics
Basic understanding of digital marketing and paid media.

(CEI No:
R |
License No: 07C3147)