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Online Marketing Specialist, Strategy - Singapore - Shopee
Description
Online Marketing Specialist, Strategy & Planning - Regional Brand & Growth MarkeOnline Marketing Specialist, Strategy & Planning - Regional Brand & Growth Marke
Brand Management (Marketing & Communications)
Online Marketing Specialist, Strategy & Planning - Regional Brand & Growth MarketingJob Description:
Understand the full-funnel solutions from Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding and lead generationDrive market-leading ROI and analyze the optimal mix of digital campaigns to achieve KPIs through data-driven recommendationsKeep track of online campaigns' efficiency and actively provide ideas and solutions for continuous improvementSupport on OM budget & projection model enhancementSupport adhoc request and analysis that may be initiated from local or regional marketing teamsRequirements:Bachelors' degree in business administration, business analytics or other quantitative majorsStrong analytical skills with high proficiency in ExcelAt least 1 year of hands-on experience with major online marketing channelsAbility to communicate and articulate insights and ideas in a clear and succinct mannerAbility to collaborate with stakeholders from across levels, including senior leadersAbility to analyse data and derive insights that drives key business decisionsAbility to thrive in a dynamic and collaborative environment and manage multiple projectsWorking knowledge of paid media analytics, tracking and reporting platformsGood to have: SQL and/or Python and experience building analyzeCompany information
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