Senior Research Analyst, BASES - Singapore - Nielseniq

Description

Innovation matters.

With best best-in-class research and predictive analytical tools, NIQ BASES, the worldwide leader in analyzing and consulting on new products, remains at the core of our clients' new product ideas, product messaging that inspires action, fresh packaging designs, and optimal product launch strategies.

At NIQ, you will work with industry-leading marketers and see your work come to life.

Have you ever wanted to modernize the brand and bottle design for an iconic beer company? How about discovering the next big energy drink? At NIQ, you can.

Be curious. Be collaborative. Be forward-thinking.

Join the Innovation team and work with our clients as a consultant, a problem solver, and the voice of NIQ BASES at our clients.

What is the job purpose?Execute marketing research studies by compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentationsGenerate polished diagnostic analyses/reports, summarizing BASES conclusions and recommendations in a concise, client-friendly mannerSupport the Client Development team in driving revenue by delivering excellent project work that results in repeat businessResponsibilitiesExecute against projects across a variety of clients, meeting agreed-upon milestonesBe accountable for high-qualityclient deliverables in partnership with your Client Consulting teamAnalyze study results to draft reports, and presentationsSummarize data for the production of tables, charts, and graphsDevelop a strong understanding of successful innovation within the first 6 months of the job (NIQ BASES Factors for Success, Activation Profile, Demand Driven Innovation Theory, BASES Forecasting Models) and apply this understanding to client deliverablesHandle project-related client correspondence as neededParticipate in client discussions/presentations and work through implications, and recommendations based on the dataPartner with forecast analysts to provide cohesive storiesDemonstrate a basic understanding of what drives in-market sales and forecasting theorySupport Client Development teams on value-add and meta-analysisSupport special projects and thought leadership initiativesSupport the development of client training related to consumer demand principlesQualifications

Minimum Bachelor's Degree holder in Marketing, Economics, or relevant disciplinesMinimum 1-2 years of working experience in marketing research or related fieldStrong analytical thinkingStrong organizational skillsAbility to manage projects and deadlines independentlyAttention to detail and ability to deliver high-quality resultsStrong written and verbal communication skills, and ability to clearly pull together a story that will resonate with the clientAbility to understand market research results and use these results along with in-market data to pull together a storyAbility to prioritize and meet deadlinesDemonstrate ability to execute against projects for a variety of innovative products, and develop a basic working knowledge of consumer and marketing drivers of sales volumeAbility and willingness to work with and provide coaching to less experienced team membersFamiliar with quantitative research methodologiesAdditional Information

Hybrid-based role,

must be physically located within Singapore and the applicant must be a Country/Region Resident.

About NIQNIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit to keep up with our latest updates?Our commitment to Diversity, Equity, and InclusionNIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce.

We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products.

We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.

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