Jobs

    Marketing and Communications Manager - Singapore - ROYAL PLAZA

    ROYAL PLAZA
    ROYAL PLAZA Singapore

    1 week ago

    Default job background
    Description
    Roles & Responsibilities

    We are looking for someone who is creative, resourceful and has excellent interpersonal and communication skills with at least 5 years of experience in communications, digital marketing, website development and content creation.

    Your purpose:

    Increase the hotel's revenue by initiating programmes to drive profitability and occupancy, while enhancing guests' engagement. Ensure that all communications are in line with brand positioning and strategic plans.

    Area of Focus:

    Marketing, PR, eCommerce, Branding, Loyalty Marketing

    Strategic Responsibilities:

    • Execute a results-driven, multi-platform communication strategy reflecting our business priorities
    • Plan, develop and lead Annual Business and Marketing Plan
    • Execute and evaluate marketing and promotional campaigns
    • Work closely with local and international media to maximise exposure across online and offline platforms, enhance positive brand image and achieve publicity mileage goal
    • Source and maintain strategic partnerships to increase marketing reach and revenue
    • Generate demand and actively contribute to eCommerce activities
    • Plan and execute hotel's promotions and digital campaigns and track exposure and performance to meet ROI and KPI goals
    • Plan and execute marketing projects, including SEO, database building and marketing, email, social media, GDS and corporate social responsibility
    • Work closely with marketing agency for SEM, display advertising, social media advertising and retargeting campaigns to maximise and increase revenue for promotions segment
    • Design, build, and maintain user experience on digital platforms for all owned brands
    • Manage online reputation management channels and communications and handle crisis management
    • Enhance online to offline customer journey
    • Be a brand ambassador of owned brands, work with all departments and drive ROI through all communication channels
    • Research market demand for the brands' products and services

    Key Skills and Requirements:

    • Online to offline e-commerce initiatives (and vice-versa) is a must
    • Track records of implementation of effective digital media strategies and campaigns, including social media, metasearch, SEO and SEM
    • An analytical and data-driven mind
    • Strong organisational and project management skills with the ability to juggle multiple projects, prioritise work assignments and deliver quality work on time and within budget
    • A team player with exceptional problem solving abilities and can do attitude
    • Agile and quick to adjust to new market developments and work situations
    • Impeccable organisation skills and attention to details

    *Have your portfolio ready - your best write-up and if available, video / visual / content that you have created.

    Employee perks:

    • A work culture with high trust and lots of fun
    • Meal, transport and mobile allowance
    • Laundry benefits
    • Birthday leave
    • Comprehensive medical coverage & many more
    Tell employers what skills you have

    Digital Media
    SEM
    Social Media
    Marketing Strategy
    Hospitality Industry
    Marketing Communications
    Strategy
    Online Reputation Management
    Public Relations
    Digital Marketing
    Publicity
    Team Player
    SEO
    Brand Awareness
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