Content Marketing Executive - Singapore - Isentia

Isentia

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Isentia is the Asia-Pacific region's leading media intelligence company; empowering clients to understand their brand and reputation. Our clients are diverse, ranging from globally renowned brands right through to government bodies and not for profit organisations.

Isentia is now part of the Access Intelligence group.

Access Intelligence a tech innovator, delivering high quality SaaS products that address the fundamental business needs of clients in the marketing and communications industries.

The evolving Access Intelligence portfolio includes Isentia, Pulsar, the most advanced audience intelligence and social listening platform; Vuelio, which provides monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place; and ResponseSource, the network that connects journalists and influencers to the PR and communications industry.

We are looking for a creative marketer who is both verbally and visually oriented, to help us tell stories about data-driven insights and our platform's capabilities across marketing channels, through clever writing and eye-catching graphical assets, while also lending a hand analyzing the data.

This is the opportunity to take the power of content creation to a new level and explore outside the current boundaries of storytelling.

Key Responsibilities

Create highquality content for both PR & Comms and Marketing buyers that builds reputation and communicates the value of Pulsar, Access Intelligence, Vuelio and Isentia.
Help maintain and deliver against a busy content calendar including blogs, reports, events & partnerships, use cases and testimonials, webinars, product releases, company announcements, and more.
Lead on delivering accurate, methodologically sound research work.
Deliver content as part of a global content strategy, liaising with international teams and repurposing global content to meet local needs. Support the development and delivery of a long term content creation strategy and tone of voice.

Profile

Bachelor's Degree in Marketing, Mass Communication, Media, Communication or Journalism.
23 years experience or more in content, media agency, content marketing, and writing. Has a deep curiosity for media, Internet culture, marketing and consumer culture. An interest in how social media shapes the broader culture and economy.
Exceptional writing skills and the ability to modulate writing and tone of voice based on brand, campaign, channel and context. You know how to play with words and land on exceptional copy to engage with different topics across different platforms and marketing channels.
An ability to think and execute visually, you know how to articulate these concepts visually and create the graphical assets to convey them with an eagerness to work with design tools like InDesign, Illustrator, Canva and data visualization tools like Flourish.
You have a knack for research and in analysing and wrangling data from Pulsar all the way to Excel.