Manager Business Planning and Forecasting Analytics - Singapore - Adidas

Adidas
Adidas
Verified Company
Singapore

6 days ago

Wei Jie

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Wei Jie

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Description
E-COM, DIGITAL ANALYTICS
BUSINESS PLANNING & FORECASTING

MANAGERArea:
Global Sales


Department:
e-commerce

Direct Reporting Line:
Senior Manager, Business Performance & Forecasting, e-com

Secondary reporting line:
Senior Director, planning and digital analytics

Subsidiary/country:
EM Hub


Location:
Singapore


GSMS Grade:
M4

  • Purpose & Overall Relevance for the Organization:

Key Responsibilities:

  • Business Performance & Forecasting:
  • Implement and support analytics tools/reporting framework within e-commerce to facilitate every decision maker access to the information needed in the shape needed
  • dashboards, visualization tools, reports etc.
  • Drive and support the overall ecom Business Performance Reporting (Sales, KPIs) and the ecom Forecasting practice (Forecast Builtup, Forecast Review & Forecast Accuracy).
  • Identify Demand gaps, risks and uplift and provide visibility and actionable advices to the broad stakeholders to ensure targets are achieved.
  • Manage and provides advice to stakeholders to adopt and adhere to the agreed forecast and demand management approach and followup actions.
  • Ensure tools and systems daily routines & activities, refresh, updates and scheduling.
  • Support deepdives, adhoc analysis and contextual dashboards with relevant platforms and channels.
  • Develop and maintain a strong stakeholder network with high level of trust that facilitates action
- ability of insights.

  • Advise stakeholders in your area of responsibility on digital analytics to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities.
  • Lead the continuous development of the analytics practice in scope, including service portfolio evolution and constant screening of the ecosystem for new models, capabilities, partners or solutions.
  • Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.
  • Maintain quality, set good development practices, and define standards that keep the focus on the right things.
  • Key Relationships:
  • EM Hub e-com team
  • Function teams (Finance, DNA, Brand, Sales, SCM )
  • Country-Clusters (C/C) ecommerce teams
  • Country-Clusters (C/C) market teams & group functions
  • Global Digital teams
  • Global BI & Analytics teams
  • External vendors

Requisite Education and Experience / Minimum Qualifications:

  • Degree with focus in Business, Finance, Economics, Math, Data Science or related field preferred, or equivalent combination of education and experience
  • Minimum 35 years of experience working in Digital Analytics, Data Analytics, Business Intelligence, Demand forecasting & planning, Data Science or equivalent experience
  • Experience in ecommerce environment
  • Experience with Python and SQL.
  • Familiarity with power BI.
  • Industry: Ideally in apparel/fashion/shoes or internet
  • Knowledge & Soft Skills:
  • Broad understanding and passion for Digital and e-com
  • Understanding of multiplatform ecommerce
  • Deep knowledge of Digital and ecom analytics
  • Ability to efficiently work in a crossfunctional organization, ability to develop influential and collaborative relationships with stakeholders from digital and nondigital disciplines on all levels
  • Excellent communication & negotiation skills, comfortable presenting complex topics to technical and nontechnical audience both in person and remotely at various organizational levels
  • A passion for designing and creating new data capabilities, tools, and frameworks. Interest in "backofhouse" development of analytics capabilities. Devotion to accuracy, reliability, rigor, and userfocused design.
  • Meticulous, high attention to details
  • Creative and energetic team player who has a passion for delivering analytics, data, insights to drive outcomes for quantifiable improvements in business results and consumer satisfaction.
  • Outspoken and Confident
  • Broad understanding of and passion for the sports and fashion/entertainment industry
  • Hard Skills:
  • Advanced experience in Digital Analytics, BI, Financial, Digital tools
  • Handson experience with analytics, statistics, data visualization, and analytics tools and disciplines
  • Proficiency in programming languages such as Python and SQL for data manipulation and analysis.
  • Familiarity with data visualization tool Power BI,
  • Proficient in MS Office (with an emphasis on Excel)
  • Experience with process design and process improvements, automation, etc.
  • Proven project management skills, including the ability to lead projects or work on several projects simultaneously.
  • Additionally would be good to have:
  • Experience in forecasting and predictive models
  • Advanced experience with Analytics Blending & Visualization Tools ( Tableau, MicroStrategy, Alteryx)
  • Advanced experience with traffic analytics tools, marketing & media KPIs and ROI
  • Advanced experience with reporting and digital marketing tools (GA 360, doubleclick, Adobe Analytics, propensity modelling e

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