Trade Marketing Manager - Singapore - Hegen Pte Ltd

Hegen Pte Ltd

Verified Company

Singapore

4 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Hegen is a fast-growing company specialising in mother and baby products and with a mission to enhance the breastfeeding journey and help ease the transition into parenthood with meaningful products and services.

As one of the top 10 fastest growing companies in Singapore, Hegen takes pride in creating innovative and practical solutions for time-strapped parents.

THE ROLE - Trade Marketing Manager

Hegen offers the analytical and strategic Trade Marketing Manager the opportunity to collaborate and drive local offline trade initiatives.

With strong business acumen, he/she will establish a robust work relationship with stakeholders by identifying their needs and putting forth a win-win solution, driving Hegen's sales ultimately.

Your experience and insights, together with your analytical skills, will introduce the team to new perspectives and execution, contributing effectively to Hegen.

**- Work closely with stakeholders (Management Team, Cross Functional Team) to develop plans to achieve commercial targets and direction for Hegen's local markets to drive business growth

Establish and maintain strong working relationships with key retail partners including department stores to influence and drive greater marketing support, brand awareness and sales
Identify needs of key partners and strategize negotiation efforts to achieve mutually beneficial outcomes
Manage trade marketing budget to ensure efficient spending to meet commercial objectives
Develop marketing activation plans and drive campaigns across existing & new retail channels to achieve maximum gains in terms of revenue and profitability and brand exposure
Work closely with the marketing team to propose marketing plan for new product launches, key brand campaigns and events (e.g., popups, baby fairs) and collaborate with vendors and external stakeholders relating to event setup
Mentor and guide other team members to execute channel strategies across all retail channels
Collate, analyse and review retail partner or platform sales and other performance metrics regularly to provide recommendations for performance improvement
Develop bestinclass POSMs and/or visual displays, to enhance brand recall for consumers

Requirements:

At least 5 years of working experience in Trade Marketing role, experience from Consumer Goods or FMCG will be advantageous
Successful networking skills and contacts in the Singapore retail landscape
Strong stakeholders management skills
Ability to develop effective relationships with new and existing contacts
Demonstrate business acumen and inmarket execution capability
Confident negotiator with charismatic communication abilities
Meticulous with strong attention to detail