Trade Marketing Manager, Asean - Singapore - Goodyear

Goodyear

Verified Company

Singapore

2 days ago

Posted by:

Wei Jie

beBee Recruiter

Description

Location:
SG - Singapore - GST

Goodyear Talent Acquisition Representative:
Kerr Bianca Beech

Sponsorship Available:
Yes

Relocation Assistance Available:
No

Primary Purpose of the Position:

Design and develop trade marketing strategy and campaigns across ASEAN strategic markets to reach consumers, enabling sales growth for all brands while ensuring the alignment with the brand positioning
Lead country trade marketing team to maximize the return on investment by centralizing the TM resources and program designs and magnifying best practices and synergies across all countries
Lead the development and keep improving retail signage, instore merchandising and ecommerce brand / product across ASEAN, ensuring impact and reflecting our brand equity to drive purchasing intent

Responsibilities:

-
Trade Marketing

Develop an ASEAN integrated trade (sellthrough / sellout) and ecommerce marketing agenda including programs/ campaigns that are aligned with APAC & global brand(s) directions
Ensure consistent brand(s) identity and messages built on consumer insights, and deploy through working closely with country marketing teams
Solicit and manage ASEAN centralized agency through design and development of APAC wide campaigns, and ensure deployment across the clusters while tailoring to local requirements
Identify and deploy process and technology / digital capabilities as required to deliver the desired shopper experience to drive share gains in prioritized consumer segments for both online and offline

- **Retail Design*

Develop retail design and merchandising guidebook to bring into life the aligned APAC brand(s) positioning
Provide more shopper value, facilitating decisionmaking by improving the ease of shopping and reducing friction of instore buying process.
Team Capability
Nourish and promote consumercentric and sellout driven mentality in the Consumer PBU
Team capability development through leading bestpractice sharing among clusters
Nourish and promote consumercentric and sellout driven mentality in the Consumer PBU
Team capability development through leading bestpractice sharing among clusters

Job Requirements:

8 years Marketing foundation, with demonstrated experience in the areas of trade marketing, retail design, Marketplace Activation (both Traditional and New Media)
5+ years in leadership
Experienced Trade Marketing skills and design capabilities
Innovative and creative thinking
Organization leadership and team development : Able to influence across the countries through functional leadership
Strong analytical & strategic
Drive for results in prioritized manner (balanced sense of urgency)