6 Months Customer Marketing Analyst, Raffles Place - Singapore - HUDSON RPO (SINGAPORE) PTE. LTD.

Description

This role involves continual optimization of customer touchpoints, improvement in customer experience and delivery of best in class initiatives under the Affluent and HNW loyalty programmes.

• To execute initiatives that strengthens the Affluent and HNW Loyalty Programmes
• Optimize customer experience across the different touchpoints
• Optimize effectiveness of communications, both digitally and nondigitally, to drive customer lifetime value by increasing the recency, frequency and value of interactions with customers
• Develop high quality customer communication based on data to develop insights and incremental customer loyalty
• Work with Technology Team to develop best in class capabilities to effectively connect with our customers across all stages in their customer journey via the customer app
• Support the Wealth Centre Manager in day to day operations
• Collaboration with enterprisewide stakeholders in delivering outcomes to drive the HNW business

• Strong experience in engagement roles, preferably consumer or partner marketing experience in financial institution / insurance industry
• Experience in managing High-NetWorth Segment would be an added advantage
• Experience in developing targeted customer communications, including development of creative briefs, conceptualizing creative concepts and managing creative agency
• Good foresight in selecting partners to collaborate with to drive optimal outcome
• Selfstarter with sense of urgency, ability to work without close supervision and positive attitude
• Strong communication and interpersonal skills to work with people at all levels and influence people from diverse cultural background