Assistant General Manager/General Manager - Singapore
13 hours ago
Job description
Role OverviewWe are seeking a VP of Business Development to lead growth and market expansion across Southeast Asia, with an initial focus on Singapore, Malaysia, and Vietnam.
This role will drive regional go-to-market strategy, develop strong partnerships with brand principals, and build a sustainable, KPI-driven sales pipeline supported by scalable automation solutions.
The role carries P&L responsibility for the region and requires a leader who combines commercial discipline, solutioning depth, and execution focus.
Key ResponsibilitiesRegional Strategy, P&L & Performance Management
Develop and execute regional business development strategies across Singapore, Malaysia, and Vietnam.
Own regional P&L, including revenue, margin, and cost performance.
Define and manage KPIs covering pipeline health, win rates, deal quality, and customer growth.
Lead annual budgeting, forecasting, and revenue planning for the region.
Partnership & Brand Management
Act as the primary liaison with brand partners, principals, and technology providers.
Develop joint go-to-market strategies, reference architectures, and solution offerings with brand partners.
Manage senior-level relationships with system integrators, distributors, and strategic partners.
Solutioning & Pre-Sales Leadership
Lead the development of customer-specific automation and intralogistics solution proposals in collaboration with brand partners and internal technical teams.
Translate customer operational requirements into scalable, commercially viable solutions.
Support complex pre-sales discussions and strategic customer engagements.
Commercial Ownership
Review and approve costing models, pricing structures, quotations, and commercial terms.
Ensure deals meet margin, risk, and delivery standards.
Balance growth objectives with long-term profitability and repeatability.
Sales & Customer Management
Lead, coach, and develop the regional business development and sales team.
Build and manage a robust, multi-country sales pipeline.
Maintain strong relationships with key customers to ensure satisfaction, retention, and expansion.
Regional Team & Capability Development
Support the setup and scaling of local automation and commercial teams in Malaysia and Vietnam.
Work closely with country teams to ensure consistent execution, solution quality, and delivery discipline.
Requirements
7+ years of experience in regional business development, sales leadership, or market expansion roles.
Proven experience with P&L ownership and KPI-driven performance management.
Background in automation, intralogistics, robotics, or industrial technology sectors.
Strong commercial, negotiation, and stakeholder management skills.
Comfortable working across cultures and travelling within the region.
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