Asst Manager, Value - Singapur, Singapore - StarHub

StarHub Singapur, Singapore

1 week ago

Description

Asst Manager, Value & Retention

This role encompasses to drive the overall strategy for targeted campaigns across retention, upsell and cross-sell segments including defining the Value-Added Services (VAS) upsell roadmap for existing and new products, working closely with Marketing functions and Campaign Operations team to automate the campaigns based on lifecycle journey.

Key Accountabilities:

Campaign Strategy

Plan and execute retention campaigns to meet monthly and yearly churn and recon targets

Plan and execute cross sell campaigns to improve dual and triple service holding customers including upsell of new and existing value-added services from the product roadmap

Define, execute and refine customer segmentation strategy and journey

To continuously seek new opportunities to expand the digital services usage of the segment base

Campaign Operations and Planning

Drive overall strategy for automation of existing campaign segments, based on lifecycle journey

Prepare business case to get approval on segmented below the line (BTL) interventions for retention management, upsell and cross sell campaigns

Implement and automate finer aspects like contact policy at "customer" level, to enhance customer experience from BTL interventions leading to better conversion of targeted offers and reduction in churn

Drive the decision matrix behind NBO, liaise with Data Science to ensure balance between decision tree based and scientific frameworks

To ensure campaigns and offers to the existing base are effectively communicated and executed

Work with IS/Product to configure segmented products

Perform in-depth analysis of campaigns to measure outcome (i.e. conversion and churn) and work with Data Science and Analytics team to improve targeting

Qualifications

Degree in Marketing, Statistics or similar field

Minimum 4-6 years of work experience in a related role, ideally 2-3 years in the telco industry managing SME campaigns

Prior experience in segmentation, campaign management and project management

Understanding of Digital Marketing and Social Media Marketing

Strong Microsoft Excel & PowerPoint skills

Good working knowledge with relational database, Unica, Tableau as well as SQL would be advantageous

Ability to work independently as well as in a team in a fast-paced environment.

Strong analytical, problem-solving and communication skills.

Excellent interpersonal skills

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