Communications Specialist - Singapore - SINGAPORE AMERICAN SCHOOL LIMITED

SINGAPORE AMERICAN SCHOOL LIMITED

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Overview

Do you have a knack for crafting captivating content? Do you dream in hashtags and emojis? Singapore American School is on the lookout for a social media specialist to join our dynamic team.

This role will specifically create and manage the content for both the current community social media platforms and the alumni social media platforms, bringing our school community to life in the digital world.

The Communications Specialist supports communications, marketing, recruitment, and engagement activities for SAS.

The position will work closely with a variety of team members to implement cost-efficient and effective marketing campaigns, utilizing web-based and digital platforms.

Responsibilities:

Craft content that captivates, inspires, informs, and delights our audience and distribute it into articles, news items, social media posts, fact sheets, event collateral, and more
Create content for external vendors and media outlets
Monitor brand mentions across the vast digital landscape—social media, news sites, or the web
Spark conversations, build relationships, and spread smiles across our digital community. Be be the friendly face behind our social media accounts, connecting with students, parents, educators, and alumni
Create streamlined processes to ensure content reaches audiences at the right time
Be a team player. Collaborate with all departments to publicize our stories across multiple platforms and amplify student voice
Dive into data and uncover insights that drive our social media strategy forward. Define KPIs and analyze content effectiveness by leveraging web metrics, community insights and feedback, conduct content inventories, gap analyses, and competitive audits
Explore new platforms to continually improve communications to parents, students, faculty, donors, alumni, community leaders, and media
Capture captivating moments, craft compelling stories, and guide the flow of social media and website traffic to increase community engagement and improve visibility
Manage special projects pertaining to the online efforts of the department
Keep centralized repositories of graphics, logos, and photographs; catalog publications, designs, and images, ensuring they're readily accessible for use across departments.
Maintain strict confidentiality of all records, correspondence, etc. in a wellorganized and accessible manner
Fulfill the duties and responsibilities of the position and abide by all Board policies

Requirements:

Experience in and passion for all things social media and a keen interest in exploring digital media and keeping up with the latest trends in the space. Experience with blogs, Facebook, LinkedIn, YouTube, Instagram is critical
Creative thinker and problem solver
Experience planning and overseeing execution of a variety of content spanning text, photos, and video
Analytically inclined with a knack for understanding what data means and how to use it to continually increase the value you deliver through your content
Highperforming selfstarter, with proven ability to work both independently as well as a member of teams
Excellent organization and project management skills with the ability to coordinate projects, determine priorities, set deadlines, complete projects accordingly, and respond well to pressure

Additional Preferred Skills: