- Build & execute a robust prospective new customer acquisition plan that's underpinned by digital performance marketing and partnerships to help connect prospective new customers with the advisors.
- Partnerships development: Identify key potential partners for acquisition & engagement and establish mutually beneficial relationships. Align goals and objectives of partnerships through close collaboration with partners, internal teams & financial consultants. Onboard the partners and establish process to execute the plan end-to-end, which may involve automation of process and system integration. Manage and track partnerships towards meeting key metrics target performance & ROI and identify optimization opportunities through analyzing data to make informed decision and adjust the plan as needed.
- Performance Marketing: Act as subject matter expert on digital paid advertising activities to internal teams Collaborate with inhouse Global Performance Marketing Shared Services team in generating high-quality prospective new customer leads and ensure key ROI thresholds are being met through close monitoring, analysis & optimization plan.
- Collaborate closely with cross-functional regional and local teams, including but not limited to Distribution, Product, Tech and Financial Consultants on initiative co-creation, delivery and optimization plan to improve online-to-offline conversion end-to-end.
- Overall budget and KPI management for the above responsibilities including management of various partners.
- A results-driven professional with a university degree and minimum 8 years in a marketing role, with experience in evaluating and implementing initiatives to meet the organization's strategic objectives.
- Proven experience in partnerships, lead generation & online-to-offline conversion.
- Excellent communication and negotiation skills for partnerships development, with experience of managing and delivering results with partners & third party vendors.
- Strong analytical skills and proficiency in data analysis for informed decision.
- Ability to work independently and influence cross-function teams in a complex organization, and as a part of a team in a fast-paced environment.
- Experience working in financial services is preferred.
- Experience working with Agile methods is a bonus.
- You obsess about customers, listen, engage and act for their benefit
- You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes
- You thrive in teams, and enjoy getting things done together
- You take ownership and build solutions, focusing on what matters
- You do what is right, work with integrity and speak up
- You share your humanity, helping us build a diverse and inclusive work environment for everyone
- A competitive salary and benefits packages.
- A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong work-life balance.
- Professional development and leadership opportunities.
- Our mission; to be a part of making Decisions Easier and Lives Better
- A leadership team dedicated to your growth and success
- A bold ambition and set of goals to be a leader in driving transformation in our industry
- Our best. Every day.
Acquisition & Partnerships Senior Manager - Singapur, Singapore - Company 14 - Manulife (Singapore) Pte. Ltd.
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Description
Description
The Opportunity
The customer is the focus of everything we do, and millions of end users rely on our products daily. We believe in the value of empowering our employees with the resources to solve critical problems for the future of our business, which is why we need you.
Manulife's ambition is to become Singapore's Digital Customer Leader, the Acquisition & Partnerships Senior Manager in Manulife Life Insurance Company, Singapore (MLS) is responsible for helping us significantly scale our ability in attracting prospective new customers to Manulife through digital channels & partnerships.
This role is an individual contributor role, reporting the Head of Acquisition & Engagement in Marketing function.
On the job you will:
We are looking for someone:
What motivates you?
What can we offer you?
Our commitment to you
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges, and under '945' in Hong Kong.
Manulife is an Equal Opportunity Employer