Marketing Assistant - Singapore - 5-hour International Corporation

    5-hour International Corporation
    5-hour International Corporation Singapore

    6 days ago

    $65,000 - $145,000 (SGD) per year * Restaurants / Food Service
    Description

    Job Title: Marketing Assistant (Brand & Digital Marketing)

    Job Purpose

    The Marketing Assistant supports the Brand and Digital Marketing teams in executing and optimizing marketing initiatives across digital, e-commerce, and offline channels. This role is suitable for marketing or digital marketing graduates with a strong interest in brand building, performance marketing, and data-driven execution. The role offers structured exposure to paid media, campaign analytics, and consumer engagement initiatives.

    Key Responsibilities

    1. Digital & Paid Marketing Support

    • Assist in executing, monitoring, and optimizing paid digital advertising campaigns across:
    • Meta Ads (Facebook & Instagram)
    • Google Ads, including Performance Max and Google Search (SEM)
    • TikTok Ads (exposure preferred)
    • Support campaign setup, audience targeting, creative coordination, and bidding adjustments under guidance.
    • Work closely with senior team members to ensure campaigns align with performance objectives and brand direction.

    2. Brand & Content Execution

    • Support development and execution of marketing content and campaign assets.
    • Ensure brand guidelines are consistently applied across all marketing channels and touchpoints.

    3. KOL / Sponsorship Sourcing and Coordination

    • Support KOL engagement activities (briefings, schedules, posting follow-ups)
    • Track content delivery and consolidate performance outcomes for internal review

    4. Marketing Performance Tracking & Reporting

    • Track, analyze, and interpret digital marketing performance across channels.
    • Monitor and evaluate key performance metrics, including CTR, CVR, ROAS, CPC, CPA, CPM, and engagement rate.
    • Translate campaign data into meaningful insights, identifying trends, gaps, and optimization opportunities.
    • Support the development of performance recommendations to improve efficiency, conversion, and return on ad spend.
    • Maintain accurate and structured campaign performance trackers and documentation.

    5. E-commerce & Marketplace Support

    • Assist in managing and updating product listings, pricing, and promotions across e-commerce platforms.
    • Support campaign mechanics, bundles, and GWP (Gift-With-Purchase) sourcing initiatives.
    • Coordinate updates with internal teams and external vendors to ensure execution accuracy.

    6. Offline Marketing & Consumer Activation

    • Support execution of roadshows, events, and consumer activation activities.
    • Assist with coordination and rollout of point-of-sale (POS) materials and retailer promotional programs.

    7. Marketing Operations & Administrative Support

    • Provide day-to-day marketing administrative and coordination support.
    • Track and consolidate marketing spend and budgets.
    • Assist with documentation, invoices, and campaign records management.

    Requirements & Qualifications

    • Diploma or Degree in Marketing, Digital Marketing, Business, Communications, or related disciplines
    • Fresh graduates are welcome to apply
    • Internship, project, or academic exposure to marketing, digital campaigns, or social media is an advantage
    • Prior exposure to paid ads platforms, e-commerce backends, or influencer marketing is a plus but not mandatory

    Skills & Competencies

    • Strong interest in brand marketing and digital performance marketing
    • Basic understanding of paid media concepts and marketing funnels
    • Comfortable working with data and interpreting performance metrics
    • Structured, detail-oriented, and execution-focused
    • Good communication and coordination skills
    * This salary range is an estimation made by beBee
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