Assistant Manager, Corporate Communications - Singapore - ANG MO KIO - THYE HUA KWAN HOSPITAL LTD.

ANG MO KIO - THYE HUA KWAN HOSPITAL LTD. Singapore

3 days ago

Description

Roles & Responsibilities

You are responsible for the corporate profile and branding of the hospital. You will lead and manage a small Corporate Communications team to create strong brand awareness of our hospital in line with the Thye Hua Kwan group. You are also responsible to develop and manage internal and external communication to public, staff and media as well as intranet, corporate website and social media platforms.

RESPONSIBILITIES

Identify and develop strategies and workplan to enhance and strengthen the hospital's brand
Align hospital's branding strategies with THK group
Own, plan and manage content on official corporate websites, intranet and social media platforms
Develop and sustain long-standing relationships with company-approved vendors and sourcing out new ones
Assess vendors' services offerings, negotiate pricing, and articulate requirement and expectation clearly and effectively
Ensure information or content shared through internal emails, memos, websites, newsletters, Annual Reports etc. with employees and shareholders, including the board of directors, about company goals, direction and financial status are up to date, accurate, relatable and pertinent
Manage external communication effectively to build relationship, brand strength and awareness as well as influence opinions with patients, NOK, suppliers & vendors, funders, business partners, Governmental Bodies, community and general public on new service offerings or initiatives
Oversee media relations and plan media events to ensure favorable and targeted media coverage
Identify issues that may have a negative impact on the organization and advise on communication plan to manage the situation
Ensure accurate and timely response to all MP, MOH & AIC letters related to hospital's service experience
Compile content and develop corporate publication such as the Annual Reports for submission to Charity Council
Plan, adopt and manage content on official social media platforms to ensure currency and vibrancy (eg. Facebook, LinkedIn, Instagram, Twitter etc.)
Plan and collaborate with other departments and vendors to oversee all outreach events and internal celebrative events including but not limited to CNY Celebrations, Deepavali, Hari Raya, Nurses Day, Year-end Staff Appreciation and to support the publicity works for Allied Health Day and Quality Day
Assess and manage hospital visit requests as well as coordinate the approved visits to ensure delegates leave the hospital with a positive impression
Plan and manage the department's budget and work plan
To vet media reports, covering all healthcare, charity and network security news, prepared by the team on a daily basis
Develop and update all corporate materials such as stationery, corporate tees, signages, brochures and display materials and ensure that they are readily available
Assist to organise fundraising events
Implement donor communications plan
Assist with management and communications to donors, members and volunteers
Assist in planning events and other activities

REQUIREMENTS

Degree in Mass Communications, Marketing, Public Relations or related discipline
At least 5 years of relevant experience in corporate communications or public relations
Those with experience in healthcare industry would have an added advantage
Strong command of English and Mandarin to facilitate writing, presentation and translation work with Mandarin speaking associates
Experienced in media relations with strong media contacts
Possess initiative and ability to multi-task and work under pressure and tight deadlines
Strong in planning and execution of work processes and delivery
Result oriented, proactive, creative, collaborative, driven and resourceful
Good interpersonal and communication skills to work well with both internal and external stakeholders

Tell employers what skills you have

Ability to Multitask
Healthcare Industry
Annual Reports
Social Media
Translation
Public Relations
Publicity
Writing
LinkedIn
Brochures
Media Relations
Corporate Communications
Brand Awareness

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