Head of Digital - Singapore - NUTRITION ASIA GROUP PTE. LTD.

Description

Head of Digital

The company seeks a Head of Digital who will drive the company's digital and e-commerce strategy across the region. Working closely with the management team, he/she will be responsible for advising on and spearheading digital opportunities that will ultimately deliver the company exponential growth. The Head of Digital & Marketing will also oversee 360 marketing initiatives that will drive sales across all facets of the business.

Core Job Responsibilities

· Drive revenue, share and profitability

· Devise the company's regional digital and e-commerce strategy across direct to consumer sites and marketplace platforms

· Work directly with brands to understand best practice and digital strategies

· Understand nuances of different markets and digital platforms

· Manage external agencies to ensure delivery of core digital services

· Manage internal team delivering sales across all platforms

· Maximise the application of data analytics, and develop a compelling direct-to- consumer online strategy.

· Manage budget, operational cost and agency investments for all eCommerce related activities

· Advise and approve digital marketing, increasing sales conversion and product awareness

· Be heavily involved in customer acquisition across all platforms – offline and online

· Develop external partners and an ecosystem of digital contributors

· Mentor internal team to grow digital capabilities

· Build lasting and mutually beneficial relationships with e-commerce and retail partners that unlock growth opportunities

· Plan and execute CRM engagement activities to increase CRM engagement

Education/Qualifications/Experience

· Bachelor's Degree required with 8+ years in digital / eCommerce role and marketing (client side or retailer) preferably within the FMCG industry

· An understanding of Consumer/Shopper, using analytical skills and insights

· Demonstrates strong leadership and communication skills

· Strong analytical skills