Performance Marketing Executive - Singapore - AANANDAS PTE. LTD.

Description

• Plan, strategise and execute marketing campaigns to drive ecommerce sales and new customer acquisition
• Formulate and drive performance marketing implementation through digital marketing such as (not limited to) sponsored ads, SEM, display ads, remarketing, eDMs
• Plan and allocate budgets efficiently to maximise returns
• Drive and implement of SEO on website and including website maintenance
• Manage and work closely with appointed media agency and other appointed agency
• Work closely with the Customer Success team to ensure customer journey success and opportunity for crossselling
• Perform analysis to identify areas of customer interaction, growth and retention through respective sales and engagement channels through Google Analytics) to improve endtoend customer experience and business objectives
• Research and build insights on consumer behaviour for profiling.

• Degree in Business Management, Marketing or its equivalent.
• At least 3 years in a digital marketing role.
• Experience in an ecommerce environment or in a media agency environment.
• Possess datadriven thinking and strong analytical skills.
• Knowledge in website analytic tools and CRM tools e.g. Google Analytics, Google Tag Manager, HubSpot Salesforce etc.
• Experience in SEO optimisation, keyword analysis, conversion optimisation, and content marketing.
• Handon experience in managing Google Ads, Social Ads, Google Analytics, GTM is a plus.
• Experience in optimising landing pages and user funnels.