Marketing Executive - Singapore - SOG DESIGN PTE. LTD.

SOG DESIGN PTE. LTD.

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Position Overview:

We are seeking a talented and dynamic Marketing Executive to join our reputable architectural firm.

As a Marketing Executive, you will play a crucial role in developing and implementing effective marketing strategies to promote our architectural services and expand our client base.

This position requires a strong understanding of the architectural industry, excellent communication skills, and a creative mindset.

If you have a passion for marketing and a keen eye for design, this is an exciting opportunity to contribute to the growth and success of our firm.

Responsibilities:

Develop and execute marketing strategies:
Collaborate with the architects' team to create comprehensive marketing plans that align with the firm's goals and objectives. Implement strategies to increase brand awareness, generate leads, and drive client engagement.

Brand management:

Maintain and enhance the firm's brand image by ensuring consistent messaging and visual identity across all marketing materials and channels.

Monitor market trends and competitor activities to identify opportunities for differentiation and positioning.

Content creation and management:

Create engaging and informative content for various marketing channels, including website, blog, social media, newsletters, and presentations. Collaborate with architects and designers to develop compelling project case studies, testimonials, and other marketing collateral.

Digital marketing:

Oversee the firm's online presence and digital marketing efforts. Manage the website, optimize SEO, and monitor website analytics. Plan and execute online advertising campaigns, including pay-per-click (PPC) and social media advertising.

Social media management:

Develop and implement a social media strategy to increase brand visibility and engage with target audiences.

Create and curate relevant content for social media platforms, respond to comments and messages, and monitor social media trends and analytics.

Event planning and participation:

Coordinate and manage the firm's participation in industry events, conferences, trade shows, and networking opportunities. Plan and execute promotional activities, including booth design, materials preparation, and presentations
.

Client relationship management:

Nurture relationships with existing clients, architects, contractors, and industry professionals. Identify opportunities for cross-selling and upselling architectural services. Provide exceptional customer service and ensure client satisfaction throughout projects.

Market research and analysis:

Conduct market research to identify potential clients, market trends, and competitive landscape. Analyze marketing data and metrics to assess the effectiveness of marketing campaigns and make data-driven recommendations for improvement.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field. A background in architecture or a related industry is a plus.

Proven experience (6 years) as a Marketing Executive or similar role, preferably in the architectural, construction, or design industry.

Strong knowledge of marketing principles, strategies, and best practices, focusing on digital marketing and social media.

Excellent verbal and written communication skills, with the ability to create compelling content for different marketing channels.

Demonstrated creativity and ability to think outside the box to develop innovative marketing campaigns.

Strong organizational skills and attention to detail, with the ability to manage multiple projects and meet deadlines.

Proactive and self-motivated, passionate about marketing and willing to stay updated with industry trends and advancements.

Team player with excellent interpersonal skills, capable of collaborating effectively with internal teams and external stakeholders.

Experience in graphic design and proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) is a plus.

Knowledge of architectural terminology and understanding of architectural design processes is desirable.