Assistant Shopper Development Manager - Singapur, Singapore - Colgate-Palmolive

    Colgate-Palmolive
    Colgate-Palmolive Singapur, Singapore

    1 month ago

    Default job background
    $60,000 - $80,000 per year Marketing / Advertising / Public Relations
    Description

    No Relocation Assistance Offered
    # Singapore, Singapore, Singapore

    DEPARTMENT OBJECTIVES:

  • Achieve sustainable growth in sales, profitability, market share & product distribution;
  • Strengthen organizational capability & competency;
  • Improve organizational effectiveness & efficiency.

    • Core Responsibilities:

    Lead activation deployment for new launches & thematic activities

  • Lead category activation through development & deployment of POP by RE. Work cross functionally with marketing & vendor
  • End to end involvement in artwork development, production and deployment.

    • Insight Opportunity Identification.

  • Be the expert in the CDT to utilize Nielsen and consumer sales data to identify and formalize customer level insights
  • Develop selling stories based on customer specific insights to deliver solution's for a key identified issue or opportunity.
  • Sell solution to customer with CDMs to exploit customer opportunities

    • 5 p tracking and gap identification

  • Tailor the 5ps by RE (developed by customer marketing) to the customers formats
  • Review monthly 5p tracking reports to measure execution to target

    • Retail category development

  • Tailor new product sell in presentations to the strategies and performance of the customer
  • Take lead in catman project to develop assortment & placement strategy for customers.
  • Using of Spaceman software to develop planogram for customers

    • Day to Day Responsibilities:

  • Verify and implement Placement guidelines by SKU by RE/Customer
  • Consult with POP agency to develop and implement impactful and effective POP material
  • Consult with CATMAN/RE Mgr. on setting POP coverage Targets
  • Control POP plan implementation and distribution as well as utilization from distributor warehouse and track POP Usage
  • Consult on key issues and drivers for respective customers with Retail Marketing Manager
  • Consult Shopper Marketing in Developing Plans
  • Consult Shopper Marketing in preparing business recommendations for shopper plans
  • Communicate 5P's targets to Field Employees
  • Enable mechanisms to monitor 5P's performance at store level
  • Apply Category Management learning and techniques to day-to-day business, exploitation of new opportunities, and using Category Management as the context for all "selling stories"
  • Tailoring new product sell-in presentations to the strategies and performance of the customer(s)
  • Coordinating special events/activities in cooperation with field SF
  • Agree on key issues and drivers for the country with CDMs and Retail Marketing Manager
  • Track competitive set up and trade strategies, trade activities, new products/launches/projects
  • Integrate global shopper insights and implications these might have on local markets and specific RE into customer or category activation plans
  • Activate the shopper study against some defined local top business priorities or customer project

    • Required Qualifications:

  • Bachelors degree or above
  • Minimum 3 years of experience in FMCG companies and minimum 2 years of experience in similar role