Marketing Manager - Singapur, Singapore - Abbott

Abbott Singapur, Singapore

3 days ago

Full time

Description

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That's why we're focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

PRIMARY FUNCTION:

Strategic development and execution of marketing plans and tactics for FreeStyle Libre to drive market penetration and accelerate profitable sales growth.

Drive brand awareness and adoption via multi-channel marketing, including healthcare professionals, direct-to-consumer and community activations.

Establish and maintain robust marketing processes to drive seamless execution and a measurement culture to track progress and effectiveness.

MAIN / MAJOR RESPONSIBILITIES

Develop and implement annual business plans to achieve business targets

Plan and execute marketing activities flawlessly, working closely with cross-functional teams and partners

Localize the global brand campaigns when necessary and execute 360 across all relevant channels HCPs, consumer, e-commerce, CRM and retail

Develop and implement 360-communication plan with traditional and digital media and other consumer touchpoints, working with local media agencies, country manager, distributors and sales teams

Track and articulate market performance, trends (e.g., digital media, social listening, competitive tracking, medical, regulatory, technological, social, environmental, and legal). and identify their impact on the business to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.

Demonstrate excellent project management skills

Work collaboratively with Area and local cross functional teams to execute marketing initiatives with success, as well as identify further opportunities for Freestyle Libre.

Analyze ROI of advertising and promotional investments to optimize the mix

Monitor brand performance and marketing budget to ensure it meets KPIs on sales and profitability

Build rapport & work closely with KOLs to drive brand awareness, preference and advocacy

Execute field activities such as road shows, product training and symposiums to create product awareness among health professionals and public

Ensure that all business activities are conducted in accordance with Abbott Code of Ethics and local government laws.

SUPERVISORY/MANAGEMENT RESPONSIBILITIES IF APPLICABLE

One direct report

MINIMUM BACKGROUND / EXPERIENCE REQUIRED

A basic degree in business studies, marketing, or any sciences

6+ years of consumer marketing management experience gained at a country, regional or global level of an MNC; experience in HCP marketing will be an added advantage

Preferably in the pharmaceutical and/or FMCG Health or OTC /medical device industry

Knowledge & experience in diabetes category will be advantageous

Versatile, result-oriented, energetic / dynamic personality & passionate about branding

Innovative & resourceful person that thinks out of the box to deliver creative and cost-effective branding strategies

An excellent communicator, both verbally & in writing

Intimate knowledge of marketing mix tools and application know-how

In-depth understanding of the workings of strategic & operational marketing, business planning & current healthcare marketing best practices

Organizational skills & operational rigor to ensure effective execution of plans

Achieve Plan sales and margin

Achieve new users and retention targets

营销经理 Marketing Manager

1 day ago

NANYANG INSTITUTE OF SOCIAL SCIENCES PTE. LTD. Singapore

南洋社会科学学院是新加坡教育部私立教育理事会批准注册的高等教育机构,致力于构筑融汇东西方优质高等教育资源的终身学习平台。学院分别与中国顶尖高校、西方杰出高等教育机构合作,解析和传播支撑中国成功高速发展的理论与经验,研究和传授西方社科领域教研的最新发展方向与成果,培养兼具东方智慧与全球视野的复合型人才。 · 学院与中国知名高校联合打造了 **MBA硕士学位项目 **,中文教学,在职学习,在新加坡招生和授课。 · 学院现开放 **营销经理 **岗位,负责学院项目的整体营销工作,与招生团队紧密配合,对营销目标负责,推动各项目招生目标高效完成。 · **岗位职责 ...
Marketing Manager

3 days ago

ZAYYAN ASH SHAKUR PTE. LTD. Singapore

**Marketing Manager Job Description**: · We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts ...
Marketing Manager

1 week ago

Pointstar Singapore

We are seeking an innovative marketing manager to promote our companys brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing departments budget and staff, as well as preparing forecasts. · To ensure success, you will need extens ...
Marketing Manager

1 week ago

OCEANDA PTE. LTD. Singapore

**Responsibilities**: · - Evaluating and optimizing marketing and pricing strategies. · - Analyzing market trends and preparing forecasts. · - Generating new business leads. · - Increasing brand awareness and market share. · - Coordinating marketing strategies with the sales, fin ...
Marketing Manager

1 day ago

KAJIMA OVERSEAS ASIA (SINGAPORE) PTE. LTD. Singapore

**Job Profile** · - The Marketing Manager develops the company's marketing strategy in detail. · - The Marketing Manager helps the company connect with potential customers, differentiate themselves from the competition, and grow their business. · - The Marketing manager identifie ...
Marketing Manager

5 days ago

LIONWAY PTE. LTD. Singapore

**Roles & Responsibilities** · Temenos is looking for an experienced and energetic partner marketing manager to build and execute partner marketing programs with Temenos' Technology and Services partners with the following key objectives: · Enhance visibility, comms and branding ...
Marketing Manager

1 day ago

ALIYAH RIZQ HOLDINGS PTE. LTD. Singapore

**Job Description**: · Aliyah Rizq Holdings Pte Ltd is seeking a dynamic and willing-to-learn Marketing Manager to join our growing team. As a Marketing Manager, you will play a crucial role in shaping and implementing our marketing strategies, contributing to the growth and succ ...
Marketing Manager

1 day ago

COINCIDENCE F&B PTE. LTD. Singapore

Evaluating and optimizing marketing and pricing strategies. · - Analysing market trends and preparing forecasts. · - Generating new business leads. · - Increasing brand awareness and market share. · - Coordinating marketing strategies with the sales, financial, public relations, ...
Marketing Manager

1 week ago

STICKIES BAR PTE. LTD. Singapore

Stickies is looking for a fun & creative Marketing Manager to spice up our outlets · **Marketing Manager Job Description** · - Oversee and manage all matters of marketing · - Planning and execution of monthly campaigns · - Optimize all social media platforms · - Planning and exec ...
Marketing Manager

1 week ago

Panasonic Singapore

Job Function · Marketing · Reference Number · 006/96 · Advertised · 12 hours ago · Experience Required · 5 to 7 years · Minimum Qualification · Diploma (Polytechnic) · Job description · **Responsibilities**: · - Manage a team handling product marketing and regional marketing of A ...
Marketing Manager

6 days ago

SOURCEO PTE. LTD. Singapore

Managing all marketing for the company and activities within · the marketing department. · - Developing the marketing strategy for the company in line with · company objectives. · - Co-ordinating marketing campaigns with sales activities. · - Overseeing the company's marketing bu ...
Marketing Manager

1 day ago

Treehouse Singapore

Treehouse is looking for a **Marketing Manager** to direct our marketing efforts globally. Being at the forefront of financial innovation, the digital assets space is an extremely fast-paced, challenging and exciting field. · We are looking for someone who can be a thought leader ...
Marketing Manager

6 days ago

HOW WEI PTE. LTD. Singapore

A Marketing Manager for an F&B (Food and Beverage) · Here are some key responsibilities: · Develop marketing strategies: Create and implement marketing plans to increase brand awareness, drive sales, and enhance customer engagement. · Brand management: Oversee brand identity, mes ...
Marketing Manager

4 days ago

ALIGN RECRUITMENT PTE. LTD. Singapore

OOur Client, an establish luxury brand MNC is looking for a Marketing Manager to join them · - Develop media strategies, review press releases, and advertorials for approval by the General Manager. · - Cultivate strong media relations to maintain brand awareness. · - Stay updated ...
Marketing Manager

3 days ago

99 PTE. LTD. Singapore

**About us** · is the largest and fastest growing property company providing the most comprehensive home selection in Singapore and Indonesia for property seekers. By providing the largest set of listings in the market, designing easy beautiful tools and synthesizing data to help ...
Marketing Manager

1 day ago

C&D AIRCON REPAIR & SERVICES PTE. LTD. Singapore

Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis · - Produce valuable and engaging content f ...
Marketing Manager

3 days ago

InvestaX Singapore

Tokenize your assets on top of our infrastructure: Our Tokenization SaaS platform is a software-as-a-service solution that enables the issuance, trading, and custody of security tokens for private market assets. We have been granted a Capital Markets Services licence and Recogniz ...
Marketing Manager

3 days ago

NEW LIFE GLOBAL PTE. LTD. Singapore

**Roles & Responsibilities**: · - Produce and implement a strategic and execution plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans · - Deploy successful online and offline marketing campaigns, with the brand's strategic bu ...
Marketing Manager

6 days ago

De Beers Group of Companies Singapore

**Company Description · - You're talented and adaptable. That's why you'll fit in.** · As well as discovering, mining and processing many of the essential raw materials that enable, support and enhance modern life, our global business is involved in selling and marketing products ...
Marketing Manager

3 days ago

THE WORKING CAPITOL (KEONG SAIK) PTE. LTD. Singapore

About us: The Working Capitol · A hub that offers sustainable and flexible workspace solutions for businesses to grow. One that is surrounded by a diverse range of carefully selected F&B, Lifestyle and Wellness brands made to enrich and enhance everyday lives of the community. · ...