Marketing Manager - Singapore - ABBOTT LABORATORIES (SINGAPORE ) PRIVATE LIMITED

ABBOTT LABORATORIES (SINGAPORE ) PRIVATE LIMITED Singapore

26 minutes ago

Description

Roles & Responsibilities

At Abbott, our mission is to empower individuals with diabetes to lead vibrant lives. We are dedicated to assisting people with diabetes in effectively managing their well-being with ground-breaking products that offer precise data for making informed choices. With our innovative sensing technology, we are changing the landscape of glucose level monitoring.

Strategically develop and implement marketing strategies and plans for FreeStyle Libre to enhance market reach and boost profitable sales growth.
Elevate brand visibility and adoption through diverse marketing channels, including healthcare professionals, direct-to-consumer outreach, and community engagement.
Establish and streamline marketing processes for effective execution, fostering a culture of measurement to monitor progress and efficiency.

MAIN / MAJOR RESPONSIBILITIES

Create and execute annual business plans to attain set objectives
Coordinate and execute marketing initiatives seamlessly in collaboration with cross-functional teams and partners
Adapt global brand campaigns as needed and implement them across all relevant channels, encompassing healthcare professionals, consumers, e-commerce, CRM, and retail sectors
Develop and implement a comprehensive communication plan utilizing traditional and digital media alongside other consumer touchpoints, collaborating with local media agencies, country managers, distributors, and sales teams
Analyze market performance, trends, and various impacts on the business to drive business strategy, identify potential risks and opportunities, and ensure growth targets are met
Showcase strong project management capabilities
Collaborate with regional and local cross-functional teams to effectively execute marketing projects, while also identifying additional opportunities for Freestyle Libre
Evaluate ROI of advertising and promotional investments for optimal results
Monitor brand performance and marketing budget to align with sales and profitability KPIs
Cultivate relationships with Key Opinion Leaders to boost brand recognition, preference, and advocacy
Conduct field activities like road shows, product training, and symposiums to enhance product awareness among healthcare professionals and the public
Ensure all business operations adhere to Abbott's Code of Ethics and local regulations

SUPERVISORY/MANAGEMENT RESPONSIBILITIES IF APPLICABLE

Directly manage one individual

MINIMUM BACKGROUND / EXPERIENCE REQUIRED

Hold a basic degree in business studies, marketing, or related field
Bring at least 6 years of experience in consumer marketing management at a country, regional, or global level within a multinational corporation, with additional HCP marketing experience as a plus
Preference for background in pharmaceuticals, FMCG Health, OTC, or medical devices industry
Knowledge and experience in the diabetes category is advantageous
Display versatility, goal-oriented mindset, dynamic personality, and a deep passion for branding
Demonstrate innovation and resourcefulness in developing creative and cost-effective branding strategies
Possess excellent communication skills, both verbal and written
Have a profound understanding of marketing tools and their practical applications
Comprehensive knowledge of strategic and operational marketing, business planning, and current best practices in healthcare marketing
Strong organizational skills and operational discipline to ensure successful plan execution
Achieve sales and margin targets as per the plan
Reach new user acquisition and retention goals

Showcase Your Skills

Management Skills
DNA
Dynamics
Public Health
Market Access
Customer Centric Solutions
Channel
Product Management
RNA
Publications
Pricing
Laboratory

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